http://www.dmnews.com/mobile-banners/topic/2228/ Articles tagged with Mobile Banners from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5. http://www.dmnews.com/millennial-media-files-for-75-million-ipo/article/222082/ Fri, 06 Jan 2012 16:41:54 GMT Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5. Direct Marketing News Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. http://www.dmnews.com/study-40-of-october-mobile-ad-campaigns-targeted/article/218352/ Thu, 08 Dec 2011 11:00:00 GMT Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8. Direct Marketing News U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer. http://www.dmnews.com/does-mobile-advertising-merit-18-billion-in-2012/article/215722/ Mon, 31 Oct 2011 19:17:46 GMT U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer. Direct Marketing News Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad. http://www.dmnews.com/apple-unveils-ipad-2-gains-random-house-titles/article/197438/ Wed, 02 Mar 2011 20:00:22 GMT Apple is full of surprises today. Most noticeably, CEO Steve Jobs, who has taken a medical leave of absence from the company, personally unveiled the iPad 2 in San Francisco. Graphics will load about nine times more quickly than on the original version of the iPad. Direct Marketing News Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency. http://www.dmnews.com/qa-sam-decker-ceo-of-mass-relevance/article/193413/ Tue, 28 Dec 2010 22:55:25 GMT Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency. Direct Marketing News A number of operating systems are major players in the US mobile advertising space, which is not dominated by any one device or carrier, according to figures from ad network Millennial Media. http://www.dmnews.com/different-operating-systems-carriers-share-mobile-ad-space-survey/article/191265/ Fri, 19 Nov 2010 17:22:14 GMT A number of operating systems are major players in the US mobile advertising space, which is not dominated by any one device or carrier, according to figures from ad network Millennial Media. Direct Marketing News The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week. http://www.dmnews.com/mobile-marketing-association-interactive-advertising-bureau-release-mobile-ad-guidelines/article/190562/ Wed, 10 Nov 2010 20:19:27 GMT The Mobile Marketing Association partnered with the Interactive Advertising Bureau to release a set of mobile ad guidelines this week. Direct Marketing News Consumers prefer using mobile browsers, rather than downloadable applications, to access content on their cell phones and Blackberrys, according to a report from Adobe. http://www.dmnews.com/study-content-browsers-trump-apps-for-mobile-content/article/180934/ Wed, 13 Oct 2010 18:16:30 GMT Consumers prefer using mobile browsers, rather than downloadable applications, to access content on their cell phones and Blackberrys, according to a report from Adobe. Direct Marketing News Amazon.com's latest ad campaign for the Kindle takes aim at Apple's iPad, but the e-reader field is quickly shaping up to be more than a two-horse race. http://www.dmnews.com/e-reader-field-growing-ever-more-crowded/article/179361/ Wed, 22 Sep 2010 16:32:24 GMT Amazon.com's latest ad campaign for the Kindle takes aim at Apple's iPad, but the e-reader field is quickly shaping up to be more than a two-horse race. Direct Marketing News The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks." http://www.dmnews.com/ftc-ends-investigation-into-google-admob-deal/article/170715/ Fri, 21 May 2010 19:00:29 GMT The Federal Trade Commission closed its investigation into Google's acquisition of AdMob May 21, finding the buy "is unlikely to harm competition in the emerging market for mobile advertising networks." Direct Marketing News