http://www.dmnews.com/behavioral-crm/topic/22074/ Articles tagged with Behavioral CRM from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal. http://www.dmnews.com/all-loyalty-is-not-created-equally/article/273973/ Tue, 01 Jan 2013 05:00:00 GMT Most businesses will take any kind of loyalty they can get, but the truth is that all loyalty is not created equal. Direct Marketing News There's a difference between capturing a customer's wallet and capturing his heart. http://www.dmnews.com/but-do-you-love-me/article/273976/ Tue, 01 Jan 2013 05:00:00 GMT There's a difference between capturing a customer's wallet and capturing his heart. Direct Marketing News Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group." http://www.dmnews.com/why-focus-groups-and-digital-dont-mix/article/268517/ Fri, 16 Nov 2012 12:00:00 GMT Read on for four reasons in favor of using online customer behavior data as a never-ending, real-time "focus group." Direct Marketing News In marketing today it's not just who you know, it's what you know about them. http://www.dmnews.com/behavioral-crm-trumps-demographics/article/265445/ Thu, 25 Oct 2012 21:33:08 GMT In marketing today it's not just who you know, it's what you know about them. Direct Marketing News