http://www.dmnews.com/discounting/topic/21970/ Articles tagged with Discounting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no I never buy full-price. I'm not sure whether that makes me a loyal customer, or an opportunistic one. Probably the latter. Loyalty is cheap to me. http://www.dmnews.com/your-customers-are-cheap-so-is-there-loyalty-without-discounting/article/264729/ Mon, 22 Oct 2012 20:07:21 GMT I never buy full-price. I'm not sure whether that makes me a loyal customer, or an opportunistic one. Probably the latter. Loyalty is cheap to me. Direct Marketing News