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        <title>Articles tagged with Gamification from Direct Marketing News</title>
        <link>http://www.dmnews.com/gamification/topic/21863/</link>
        <description>Articles tagged with Gamification from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Marketers Get Their Game On</title>
          <description>Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.</description>
          <link>http://www.dmnews.com/marketers-get-their-game-on/article/288668/</link>
          <pubDate>Fri, 12 Apr 2013 18:38:28 GMT</pubDate>
          <itunes:summary>Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Fast Facts: March 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.</description>
          <link>http://www.dmnews.com/fast-facts-march-2013/article/281510/</link>
          <pubDate>Fri, 01 Mar 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Marketers&apos; 2013 Wish List</title>
          <description>What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.</description>
          <link>http://www.dmnews.com/infographic-marketers-2013-wish-list/article/273878/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>What would marketers like more (or less) of in 2013? Direct Marketing News asked readers to share their wish list for the New Year.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Word to the Wise: Gamification</title>
          <description>Oy! Enough with the buzzwords, already.</description>
          <link>http://www.dmnews.com/word-to-the-wise-gamification/article/274000/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Oy! Enough with the buzzwords, already.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Ortega promotes spicy Mexican makeovers</title>
          <description>Ortega&apos;s Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.</description>
          <link>http://www.dmnews.com/ortega-promotes-spicy-mexican-makeovers/article/269862/</link>
          <pubDate>Sat, 01 Dec 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Ortega&apos;s Mex-Over campaign played on the idea of makeovers and drove a 477% spike on Twitter.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Inbound marketing success is child&apos;s play for Bluewolf</title>
          <description>The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.</description>
          <link>http://www.dmnews.com/inbound-marketing-success-is-childs-play-for-bluewolf/article/267774/</link>
          <pubDate>Fri, 09 Nov 2012 22:02:40 GMT</pubDate>
          <itunes:summary>The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Convincing distracted users to stick around</title>
          <description>The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.</description>
          <link>http://www.dmnews.com/convincing-distracted-users-to-stick-around/article/264699/</link>
          <pubDate>Mon, 22 Oct 2012 16:38:00 GMT</pubDate>
          <itunes:summary>The first order of online business for any direct marketer is to chase eyeballs. And eyeballs, it turns out, are an increasingly moving target.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The psychological game changer</title>
          <description>Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.</description>
          <link>http://www.dmnews.com/the-psychological-game-changer/article/264284/</link>
          <pubDate>Thu, 18 Oct 2012 19:01:45 GMT</pubDate>
          <itunes:summary>Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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