http://www.dmnews.com/marketing-analytics/topic/21783/ Articles tagged with Marketing Analytics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Three industry insiders think so, but with cautions. http://www.dmnews.com/can-marketers-and-data-get-along/article/288684/ Fri, 12 Apr 2013 20:18:40 GMT Three industry insiders think so, but with cautions. Direct Marketing News Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them. http://www.dmnews.com/winning-the-zero-sum-game/article/274991/ Mon, 07 Jan 2013 14:00:00 GMT Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them. Direct Marketing News Direct Marketing News staffers report on noteworthy new products from the convention floor. http://www.dmnews.com/live-from-dma2012-modeling-social-listening-and-segmentation/article/263761/ Mon, 15 Oct 2012 19:36:26 GMT Direct Marketing News staffers report on noteworthy new products from the convention floor. Direct Marketing News