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        <title>Articles tagged with DMA 2012 from Direct Marketing News</title>
        <link>http://www.dmnews.com/dma-2012/topic/21772/</link>
        <description>Articles tagged with DMA 2012 from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
        </itunes:owner>
        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
        <itunes:explicit>no</itunes:explicit>
  
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          <title>You&apos;re welcome. OK, it&apos;s really about thank you</title>
          <description>What does &apos;thank you&apos; have to do with direct marketing, Quite a lot, actually.</description>
          <link>http://www.dmnews.com/youre-welcome-ok-its-really-about-thank-you/article/265619/</link>
          <pubDate>Fri, 26 Oct 2012 17:19:51 GMT</pubDate>
          <itunes:summary>What does &apos;thank you&apos; have to do with direct marketing, Quite a lot, actually.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>Live from DMA 2012: What&apos;s exciting about direct right now?</title>
          <description>Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what&apos;s really floating their respective boats.</description>
          <link>http://www.dmnews.com/live-from-dma-2012-whats-exciting-about-direct-right-now/article/264396/</link>
          <pubDate>Fri, 19 Oct 2012 17:00:00 GMT</pubDate>
          <itunes:summary>Direct marketing is evolving. No one can argue with that—so we polled some attendees at the 2012 DMA show in Vegas to see what&apos;s really floating their respective boats.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Live from DMA2012: Yesmail Interactive</title>
          <description>We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.</description>
          <link>http://www.dmnews.com/live-from-dma2012-yesmail-interactive/article/264278/</link>
          <pubDate>Thu, 18 Oct 2012 18:37:19 GMT</pubDate>
          <itunes:summary>We caught up with Matt Gault, VP of channel strategy at Yesmail Interactive at the 2012 DMA show in Las Vegas for some hot email tips.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Live from DMA2012:  The booth review</title>
          <description>Direct Marketing News staffers report on noteworthy new products from the convention floor.</description>
          <link>http://www.dmnews.com/live-from-dma2012-the-booth-review/article/263932/</link>
          <pubDate>Tue, 16 Oct 2012 18:01:16 GMT</pubDate>
          <itunes:summary>Direct Marketing News staffers report on noteworthy new products from the convention floor.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Live from DMA2012: DMA launches institute to challenge regulation of consumer data </title>
          <description>The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.</description>
          <link>http://www.dmnews.com/live-from-dma2012-dma-launches-institute-to-challenge-regulation-of-consumer-data/article/263777/</link>
          <pubDate>Mon, 15 Oct 2012 21:26:50 GMT</pubDate>
          <itunes:summary>The Data-Driven Marketing Institute will advocate against data-regulating legislation and provide education for consumers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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