http://www.dmnews.com/email-deliverability/topic/2169/ Articles tagged with Email Deliverability from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Industry insiders voice their opinions on the trends marketers should be following. No fads here. http://www.dmnews.com/trends-to-watch-email-en-vogue/article/260112/ Mon, 01 Oct 2012 04:00:00 GMT Industry insiders voice their opinions on the trends marketers should be following. No fads here. Direct Marketing News Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms. http://www.dmnews.com/return-path-acquires-otherinbox/article/222577/ Tue, 10 Jan 2012 21:14:52 GMT Email deliverability firm Return Path acquired email technology company OtherInbox, the company said on Jan. 10. The acquisition closed in late December, said Return Path CEO Matt Blumberg, who declined to disclose terms. Direct Marketing News A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17. http://www.dmnews.com/study-most-retailers-email-inactive-subscribers/article/217033/ Thu, 17 Nov 2011 20:01:58 GMT A majority of retailers continue to email subscribers who have been inactive for more than 40 months, according to a study released by email service provider Responsys on Nov. 17. Direct Marketing News Geoff Linton is VP and co-founder of digital marketing firm Inbox Marketer, which helps brands use email, mobile, social media and the Web to build engaged online communities of customers and prospects. Its clients include AT&T, Johnson & Johnson, Kimberly-Clark and Publix. A direct marketing expert with more than 20 years of applied experience in both client and agency roles, Linton's experience spans many sectors, including financial services, telecommunications, consumer packaged goods, technology and manufacturing. http://www.dmnews.com/qa-geoff-linton-vp-and-cofounder-inbox-marketer/article/212882/ Mon, 26 Sep 2011 19:32:16 GMT Geoff Linton is VP and co-founder of digital marketing firm Inbox Marketer, which helps brands use email, mobile, social media and the Web to build engaged online communities of customers and prospects. Its clients include AT&T, Johnson & Johnson, Kimberly-Clark and Publix. A direct marketing expert with more than 20 years of applied experience in both client and agency roles, Linton's experience spans many sectors, including financial services, telecommunications, consumer packaged goods, technology and manufacturing. Direct Marketing News Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20. http://www.dmnews.com/study-email-deliverability-rates-stagnate-at-81/article/212542/ Wed, 21 Sep 2011 19:40:50 GMT Only 81% of emails sent during the first half of 2011 reached consumers' inboxes, according to a study released by email deliverability services firm Return Path on Sept. 20. Direct Marketing News Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19. http://www.dmnews.com/subject-line-personalization-doesnt-impact-click-rates-study/article/207840/ Tue, 19 Jul 2011 17:31:33 GMT Emails that are not personalized with a consumer's name in the subject line generate a 3% click rate, equal to that of personalized emails, according to a study released by email service provider MailerMailer on July 19. Direct Marketing News Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30. http://www.dmnews.com/experian-marketing-revenue-up-10-in-fiscal-q1/article/207643/ Fri, 15 Jul 2011 16:10:09 GMT Experian's marketing services division generated organic revenue growth of 10% in the first quarter of fiscal 2012. The unit was the company's fastest-growing segment, said CFO Paul Brooks on a conference call. Overall organic revenue at the Nottingham, UK-based company increased 6% year-over-year in Q1, which ended June 30. Direct Marketing News Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009. http://www.dmnews.com/email-deliverability-unsubscribe-rates-improve-while-open-rates-slip/article/206240/ Mon, 27 Jun 2011 18:36:47 GMT Overall delivery rates across all industry sectors increased two percentage points to 95% in 2010, compared with 2009, according to the Harte-Hanks Postfuture Index. Unsubscribe rates decreased from .32% in 2009 to .19% in 2010, and bounce rates averaged 5%, compared with 7% in 2009. Direct Marketing News Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. http://www.dmnews.com/hearst-dma-launch-second-analytics-challenge/article/204178/ Tue, 31 May 2011 16:07:29 GMT Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion. Direct Marketing News Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again. http://www.dmnews.com/email-tool-allows-consumers-to-hit-snooze/article/201025/ Tue, 19 Apr 2011 20:00:00 GMT Consumers can temporarily halt the delivery of email marketing communications with a new tool from email marketing firm Silverpop. The Snooze tool added to its Engage platform enables email recipients to cancel delivery of company communications and set the date upon which to begin receiving communications again. Direct Marketing News