http://www.dmnews.com/influencer-marketing/topic/21623/ Articles tagged with Influencer Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer. http://www.dmnews.com/all-customers-are-not-created-equally-in-value/article/281591/ Fri, 01 Mar 2013 05:00:00 GMT The potential ways to use Big Data for customer segmentation are only limited by the imagination of the direct marketer. Direct Marketing News 5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign. http://www.dmnews.com/connect-the-dm-dots/article/278951/ Fri, 08 Feb 2013 12:00:00 GMT 5 easy steps to identify the "real" influencers to target in your latest direct marketing campaign. Direct Marketing News Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers. http://www.dmnews.com/capturing-the-attention-of-influential-prosumers/article/278468/ Mon, 04 Feb 2013 12:00:00 GMT Marketers must understand the community citizen and the democratization of the marketplace to connect with social influencers. Direct Marketing News Three ways to integrate social data with other customer insight to improve direct marketing results. http://www.dmnews.com/socialize-your-customer-data/article/273116/ Thu, 20 Dec 2012 12:00:00 GMT Three ways to integrate social data with other customer insight to improve direct marketing results. Direct Marketing News A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly. http://www.dmnews.com/how-a-heavily-nostalgic-brand-can-and-should-evolve-its-story/article/273025/ Tue, 18 Dec 2012 15:19:47 GMT A brand's ability to utilize nostalgia in the social media space can assist in maintaining continuity of its evolution over time—if used properly. Direct Marketing News Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. http://www.dmnews.com/influencing-the-influencers/article/271314/ Thu, 06 Dec 2012 14:30:00 GMT Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. Direct Marketing News Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed. http://www.dmnews.com/what-sets-apart-todays-most-progressive-marketing-agencies/article/271684/ Wed, 05 Dec 2012 12:00:00 GMT Content, a customer-focused strategy, and comprehensive analytics are the assets forward-thinking agencies use to help their clients succeed. Direct Marketing News Companies with social marketing plans are placing increased emphasis on the importance of brand advocates. http://www.dmnews.com/brands-recognize-the-i-in-influencer-in-social-media/article/269836/ Sat, 01 Dec 2012 05:00:00 GMT Companies with social marketing plans are placing increased emphasis on the importance of brand advocates. Direct Marketing News The most powerful influencers are already customers and they're right under your nose. Here's how to find them http://www.dmnews.com/engaging-the-online-influencers-among-your-customers/article/262745/ Mon, 08 Oct 2012 16:47:16 GMT The most powerful influencers are already customers and they're right under your nose. Here's how to find them Direct Marketing News