http://www.dmnews.com/roi/topic/2162/ Articles tagged with ROI from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Pinterest rules over Facebook and Twitter when it comes to purchase value. http://www.dmnews.com/infographic-the-rising-king-of-social-sales/article/290699/ Fri, 26 Apr 2013 16:18:49 GMT Pinterest rules over Facebook and Twitter when it comes to purchase value. Direct Marketing News Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, http://www.dmnews.com/the-proliferation-of-data-use-cases/article/290680/ Fri, 26 Apr 2013 14:49:53 GMT Bruce Biegel, senior managing director at Winterberry Group, discusses the prominent digital data use cases for marketing related to the Big Data opportunity, Direct Marketing News How marketing automation reduces the cost of B2B sales. http://www.dmnews.com/the-lean-mean-sales-machine/article/290093/ Tue, 23 Apr 2013 15:32:00 GMT How marketing automation reduces the cost of B2B sales. Direct Marketing News Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition. http://www.dmnews.com/bring-your-email-campaigns-into-2013-with-these-5-cross-channel-tips/article/288839/ Mon, 15 Apr 2013 14:00:46 GMT Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition. Direct Marketing News It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. http://www.dmnews.com/what-every-marketer-should-know-about-performance-marketing/article/287935/ Fri, 12 Apr 2013 13:00:00 GMT It's time for digital marketers to understand the role of performance marketing and appreciate the value it can offer their brands. Direct Marketing News ROI and KPIs Don't Always Add Up to Success http://www.dmnews.com/numbers-need-narratives/article/287612/ Fri, 05 Apr 2013 13:51:55 GMT ROI and KPIs Don't Always Add Up to Success Direct Marketing News The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. http://www.dmnews.com/customer-focus-bridges-short-and-long-term-success/article/286335/ Mon, 01 Apr 2013 04:00:00 GMT The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines. Direct Marketing News Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set. http://www.dmnews.com/dont-just-prove-roi-strive-to-consistently-improve-it/article/286338/ Mon, 01 Apr 2013 04:00:00 GMT Ultimately, aligning marketing strategy to short- and long-term ROI targets requires a fundamental shift in mind-set. Direct Marketing News The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer. http://www.dmnews.com/lifetime-customer-value-wins-the-game-over-time/article/286336/ Mon, 01 Apr 2013 04:00:00 GMT The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer. Direct Marketing News Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals. http://www.dmnews.com/marketing-roi-requires-strong-alignment-with-sales/article/286337/ Mon, 01 Apr 2013 04:00:00 GMT Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals. Direct Marketing News