http://www.dmnews.com/customercentricity/topic/21366/ Articles tagged with Customer-Centricity from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketers need to close the gap between brand promise and customer experience. http://www.dmnews.com/hell-hath-no-fury-like-a-disappointed-customer/article/275054/ Mon, 07 Jan 2013 16:14:29 GMT Marketers need to close the gap between brand promise and customer experience. Direct Marketing News Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series. http://www.dmnews.com/an-inside-view-of-a-year-in-the-life-of-a-cmo/article/273971/ Tue, 01 Jan 2013 05:00:00 GMT Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series. Direct Marketing News Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey. http://www.dmnews.com/are-marketers-truly-customer-centric/article/260940/ Wed, 26 Sep 2012 20:42:35 GMT Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey. Direct Marketing News