http://www.dmnews.com/b2c/topic/21365/ Articles tagged with B2C from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. http://www.dmnews.com/direct-response-unbound/article/290482/ Wed, 01 May 2013 04:00:00 GMT Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. Direct Marketing News A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing. http://www.dmnews.com/infographic-email-marketing-continues-to-hook-consumers/article/265521/ Fri, 26 Oct 2012 15:12:25 GMT A Listrak/Harris Interactive study finds that men and women are about equally responsive to email marketing. Direct Marketing News B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings http://www.dmnews.com/b2b-b2c-smbs-say-size-matters/article/260945/ Wed, 26 Sep 2012 21:25:13 GMT B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings Direct Marketing News