http://www.dmnews.com/omnichannel/topic/21313/ Articles tagged with Omnichannel from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. http://www.dmnews.com/direct-response-unbound/article/290482/ Wed, 01 May 2013 04:00:00 GMT Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer. Direct Marketing News Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore. http://www.dmnews.com/moving-past-the-mobile-one-off/article/281158/ Wed, 20 Feb 2013 17:35:23 GMT Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore. Direct Marketing News Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels. http://www.dmnews.com/content-is-still-king-in-the-omni-channel-world/article/263397/ Tue, 16 Oct 2012 04:00:00 GMT Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels. Direct Marketing News For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand. http://www.dmnews.com/embrace-the-new-omnichannel-experience/article/260531/ Mon, 01 Oct 2012 04:00:00 GMT For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand. Direct Marketing News