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        <title>Articles tagged with Marketing Challenge from Direct Marketing News</title>
        <link>http://www.dmnews.com/marketing-challenge/topic/21300/</link>
        <description>Articles tagged with Marketing Challenge from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>A Million- Dollar Branding Disaster: Answers</title>
          <description>You&apos;ve spent mega money on a rebranding campaign—only to discover an assistant hadn&apos;t done due diligence on tagline research. It&apos;s an expensive mess. See what our readers had to say.</description>
          <link>http://www.dmnews.com/a-million-dollar-branding-disaster-answers/article/295391/</link>
          <pubDate>Sat, 01 Jun 2013 04:00:00 GMT</pubDate>
          <itunes:summary>You&apos;ve spent mega money on a rebranding campaign—only to discover an assistant hadn&apos;t done due diligence on tagline research. It&apos;s an expensive mess. See what our readers had to say.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Marketing Challenge: A Million-Dollar Branding Disaster</title>
          <description>You&apos;ve spent mega money on a rebranding campaign—only to discover an assistant hadn&apos;t done due diligence on tagline research. It&apos;s an expensive mess. What would you do?</description>
          <link>http://www.dmnews.com/marketing-challenge-a-million-dollar-branding-disaster/article/285996/</link>
          <pubDate>Mon, 01 Apr 2013 04:00:00 GMT</pubDate>
          <itunes:summary>You&apos;ve spent mega money on a rebranding campaign—only to discover an assistant hadn&apos;t done due diligence on tagline research. It&apos;s an expensive mess. What would you do?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Too Much Information? Answers</title>
          <description>Would you hire the &quot;ideal&quot; candidate that had one big flaw? See what our readers had to say.</description>
          <link>http://www.dmnews.com/too-much-information-answers/article/286026/</link>
          <pubDate>Mon, 01 Apr 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Would you hire the &quot;ideal&quot; candidate that had one big flaw? See what our readers had to say.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Marketing Challenge: Too Much Information?</title>
          <description>Would you hire the &quot;ideal&quot; candidate that had one big flaw? Send us your answers by Thursday, February 28 and you could see your name in print.</description>
          <link>http://www.dmnews.com/marketing-challenge-too-much-information/article/277688/</link>
          <pubDate>Fri, 01 Feb 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Would you hire the &quot;ideal&quot; candidate that had one big flaw? Send us your answers by Thursday, February 28 and you could see your name in print.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>The wrong marketing compensation is risky business</title>
          <description>Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We&apos;ll print the best answers.</description>
          <link>http://www.dmnews.com/the-wrong-marketing-compensation-is-risky-business/article/260400/</link>
          <pubDate>Mon, 01 Oct 2012 04:00:00 GMT</pubDate>
          <itunes:summary>Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We&apos;ll print the best answers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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