http://www.dmnews.com/social-media-marketing/topic/2130/ Articles tagged with Social Media Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions http://www.dmnews.com/turning-a-sticky-situation-into-a-sweet-campaign/article/279667/ Fri, 08 Feb 2013 14:35:04 GMT Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions Direct Marketing News Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. http://www.dmnews.com/influencing-the-influencers/article/271314/ Thu, 06 Dec 2012 14:30:00 GMT Brands that think getting influencers is as low effort as shipping a box of freebies to ten or so bloggers and waiting for the positive articles to roll in will be in for a bit of a shock. Direct Marketing News The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November. http://www.dmnews.com/marketers-black-friday-celebration-begins-early-ends-late/article/269462/ Fri, 23 Nov 2012 12:30:00 GMT The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November. Direct Marketing News An analysis of more than two million Facebook actions suggests where and when to post deals on the social network. http://www.dmnews.com/strategies-for-capturing-the-attention-of-social-media-deal-hunters/article/268369/ Wed, 14 Nov 2012 22:24:17 GMT An analysis of more than two million Facebook actions suggests where and when to post deals on the social network. Direct Marketing News Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing. http://www.dmnews.com/dsw-and-data-a-shoe-in-for-marketing-success/article/265186/ Wed, 24 Oct 2012 16:46:36 GMT Marketing campaigns—no matter how frivolous and fun they may seem on the surface—still need a strong data backing. Direct Marketing News Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs. http://www.dmnews.com/duke-university-moves-to-the-top-of-the-class-with-an-engaging-integrated-effort/article/251634/ Wed, 01 Aug 2012 04:00:00 GMT Duke University's Fuqua School of Business created a virtual game that was fun, engaging and fulfilled its marketing needs. Direct Marketing News Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. http://www.dmnews.com/patriotic-tots-sing-canadian-national-anthem-for-athletes/article/251400/ Wed, 01 Aug 2012 04:00:00 GMT Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies. Direct Marketing News Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies. http://www.dmnews.com/qa-margaret-johnson-ecd-associate-partner-goodby-silverstein-partners/article/251395/ Wed, 01 Aug 2012 04:00:00 GMT Margaret Johnson, ECD and associate partner at Goodby, Silverstein & Partners talks design, marketing technology, and social strategies. Direct Marketing News As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing. http://www.dmnews.com/as-seen-on-tv-selects-brightshop-digital-to-handle-social-media-marketing/article/252535/ Mon, 30 Jul 2012 19:51:45 GMT As Seen On TV, Inc., a direct response television (DRTV) company, has selected BrightShop Digital to handle its social media marketing. Direct Marketing News In the early days of the Web, the "online marketplace" seemed to level the playing field between Fortune 500 B2B organizations and smaller companies. Then, the online world exploded at a remarkable pace. http://www.dmnews.com/analytics-measurement-marketing-in-the-20-era/article/251440/ Mon, 23 Jul 2012 20:44:00 GMT In the early days of the Web, the "online marketplace" seemed to level the playing field between Fortune 500 B2B organizations and smaller companies. Then, the online world exploded at a remarkable pace. Direct Marketing News