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        <title>Articles tagged with FedEx from Direct Marketing News</title>
        <link>http://www.dmnews.com/fedex/topic/21285/</link>
        <description>Articles tagged with FedEx from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
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            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>FedEx aims for a hole in one with its PGA campaign</title>
          <description>&quot;Nothing&apos;s more important than your clubs&quot; is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York&apos;s recent campaign for FedEx.</description>
          <link>http://www.dmnews.com/fedex-aims-for-a-hole-in-one-with-its-pga-campaign/article/265300/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>&quot;Nothing&apos;s more important than your clubs&quot; is a tagline designed to resonate with golf enthusiasts, the core target of BBDO New York&apos;s recent campaign for FedEx.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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        <item>
          <title>The evolution of FedEx SEO</title>
          <description>FedEx reveals how it grew from having no SEO strategy to delivering first-class SEO integration</description>
          <link>http://www.dmnews.com/the-evolution-of-fedex-seo/article/260224/</link>
          <pubDate>Fri, 21 Sep 2012 20:30:45 GMT</pubDate>
          <itunes:summary>FedEx reveals how it grew from having no SEO strategy to delivering first-class SEO integration</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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