http://www.dmnews.com/silos/topic/21262/ Articles tagged with Silos from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marginal return analysis helps marketers identify the optimal multichannel marketing mix. http://www.dmnews.com/an-elixir-for-digital-marketing-health/article/288469/ Thu, 11 Apr 2013 18:28:32 GMT Marginal return analysis helps marketers identify the optimal multichannel marketing mix. Direct Marketing News Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working. http://www.dmnews.com/meet-caples-2012-honorary-judging-chair-torrence-boone/article/268943/ Mon, 19 Nov 2012 15:34:17 GMT Consumers adapt to technology much faster than enterprises, which makes it difficult for marketers to predict the nature of the landscape in which they'll be working. Direct Marketing News The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not. http://www.dmnews.com/obama-and-romney-big-data-bad-data/article/267875/ Mon, 12 Nov 2012 17:02:59 GMT The 2012 presidential election was about data. It's about what happens when one side has the ability to make decisions based on good, clean data and the other side simply does not. Direct Marketing News 2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges. http://www.dmnews.com/seo-is-rocky-balboa/article/260015/ Fri, 21 Sep 2012 01:56:00 GMT 2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges. Direct Marketing News