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        <title>Articles tagged with Brand Advocacy from Direct Marketing News</title>
        <link>http://www.dmnews.com/brand-advocacy/topic/21127/</link>
        <description>Articles tagged with Brand Advocacy from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Turning Loyal Customers Into Brand Evangelists</title>
          <description>Customer loyalty and brand evangelism is all about engagement, whether you&apos;re a regional brand or a national corporation.</description>
          <link>http://www.dmnews.com/turning-loyal-customers-into-brand-evangelists/article/290578/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Customer loyalty and brand evangelism is all about engagement, whether you&apos;re a regional brand or a national corporation.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Women Lead in Brand Advocacy</title>
          <description>3 strategies marketers need to know to tap into their female influencers</description>
          <link>http://www.dmnews.com/women-lead-in-brand-advocacy/article/289299/</link>
          <pubDate>Wed, 17 Apr 2013 19:38:24 GMT</pubDate>
          <itunes:summary>3 strategies marketers need to know to tap into their female influencers</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Rounding up Brand Advocates</title>
          <description>Don&apos;t leave customer interactions unbridled. Engage in two-way conversations.</description>
          <link>http://www.dmnews.com/infographic-rounding-up-brand-advocates/article/281493/</link>
          <pubDate>Fri, 22 Feb 2013 14:45:59 GMT</pubDate>
          <itunes:summary>Don&apos;t leave customer interactions unbridled. Engage in two-way conversations.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Marketers Should Want Participation Trophies</title>
          <description>The marketer&apos;s role is no longer to persuade customers to think differently, but to ask them to become part of something.</description>
          <link>http://www.dmnews.com/marketers-should-want-participation-trophies/article/275652/</link>
          <pubDate>Thu, 10 Jan 2013 20:12:43 GMT</pubDate>
          <itunes:summary>The marketer&apos;s role is no longer to persuade customers to think differently, but to ask them to become part of something.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Brands recognize the &quot;I&quot; in influencer in social media</title>
          <description>Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.</description>
          <link>http://www.dmnews.com/brands-recognize-the-i-in-influencer-in-social-media/article/269836/</link>
          <pubDate>Sat, 01 Dec 2012 05:00:00 GMT</pubDate>
          <itunes:summary>Companies with social marketing plans are placing increased emphasis on the importance of brand advocates.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Another Day, Another Three Billion Recommendations</title>
          <description>The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.</description>
          <link>http://www.dmnews.com/another-day-another-three-billion-recommendations/article/259109/</link>
          <pubDate>Fri, 14 Sep 2012 18:24:33 GMT</pubDate>
          <itunes:summary>The power of people who love and recommend brands is awesome to behold. Just ask brand advocacy specialist Rob Fuggetta.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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