http://www.dmnews.com/online-video/topic/2112/ Articles tagged with Online Video from Direct Marketing News Direct Marketing News web@haymarketmedia.com no The business of NFL football is much more than the game on Sunday. http://www.dmnews.com/sudden-death-the-ravens-niners-through-a-marketing-lens/article/278571/ Fri, 01 Feb 2013 16:51:29 GMT The business of NFL football is much more than the game on Sunday. Direct Marketing News When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success. http://www.dmnews.com/mattress-match-up-finds-one-marketing-strategy-sleep-deprived-in-key-areas/article/260486/ Mon, 01 Oct 2012 04:00:00 GMT When it comes to social media and online video, snooze professionals Serta and Sealy Corporation engage consumers with varying degrees of success. Direct Marketing News Online video is not only changing the way B2B marketers optimize content for better search results, but it's changing the way businesses engage with customers, interact with key decision makers, and better understand the impact of their marketing efforts. http://www.dmnews.com/five-ways-b2b-marketers-can-make-online-video-work-harder/article/256573/ Thu, 30 Aug 2012 13:30:00 GMT Online video is not only changing the way B2B marketers optimize content for better search results, but it's changing the way businesses engage with customers, interact with key decision makers, and better understand the impact of their marketing efforts. Direct Marketing News Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential. http://www.dmnews.com/the-current-state-of-social-media-adoption/article/256568/ Wed, 29 Aug 2012 13:39:24 GMT Social media's ever-increasing popularity as a business tool is no surprise—but businesses have yet to use social to its full potential. Direct Marketing News A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. http://www.dmnews.com/hutton-hotel-blends-video-and-email-to-flaunt-its-boutique-amenities/article/251606/ Wed, 01 Aug 2012 04:00:00 GMT A boutique hotel used an email campaign featuring a video of its event space to garner a 20% open rate. Direct Marketing News WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. http://www.dmnews.com/247-real-media-boosts-video-ad-offerings-with-panache-acquisition/article/218230/ Tue, 06 Dec 2011 16:00:12 GMT WPP-owned digital marketing firm 24/7 Real Media acquired digital video advertising firm Panache, said David Moore, founder, chairman and CEO of 24/7 Real Media on Dec. 6. Moore declined to disclose terms of the acquisition. Direct Marketing News Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed. http://www.dmnews.com/adobe-acquires-auditude/article/215769/ Tue, 01 Nov 2011 17:02:00 GMT Adobe Systems acquired video ad management firm Auditude, both companies said Nov. 1. Terms of the deal were not disclosed. Direct Marketing News If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video. http://www.dmnews.com/did-your-google-ranking-fall-this-year-regain-your-seo-foothold-with-video/article/214699/ Tue, 18 Oct 2011 20:54:25 GMT If you have seen your search traffic drop since Google rolled out several algorithm updates earlier this year, you can see your traffic numbers climb in no time—simply by adopting video. Direct Marketing News Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier. http://www.dmnews.com/qa-neil-perry-president-poptent/article/214526/ Sun, 16 Oct 2011 16:40:41 GMT Neil Perry, president of video advertising firm Poptent, discusses how marketers are experimenting with online video ads and why mobile remains the format's frontier. Direct Marketing News The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook. http://www.dmnews.com/musical-uses-facebook-not-youtube-to-showcase-its-fans/article/212337/ Mon, 19 Sep 2011 19:47:41 GMT The musical "How to Succeed in Business Without Really Trying" boosted ticket sales by more than $50,000 through a video contest on Facebook. Direct Marketing News