http://www.dmnews.com/sales-enablement/topic/21034/ Articles tagged with Sales Enablement from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts. http://www.dmnews.com/its-not-ok-to-be-k/article/292431/ Wed, 08 May 2013 14:16:12 GMT Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts. Direct Marketing News Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals. http://www.dmnews.com/marketing-roi-requires-strong-alignment-with-sales/article/286337/ Mon, 01 Apr 2013 04:00:00 GMT Three words: Align to sales. It's the only way to achieve short- and long-term ROI goals. Direct Marketing News Designing data-driven maintenance service programs that deliver ongoing annuity streams. http://www.dmnews.com/an-enduring-revenue-opportunity-for-direct-marketers/article/277966/ Tue, 29 Jan 2013 14:01:38 GMT Designing data-driven maintenance service programs that deliver ongoing annuity streams. Direct Marketing News Building the business case for data investment to impact marketing. http://www.dmnews.com/the-roi-of-marketing-data/article/273177/ Tue, 01 Jan 2013 05:00:00 GMT Building the business case for data investment to impact marketing. Direct Marketing News Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang. http://www.dmnews.com/no-bscommunicate-in-a-way-clients-understand/article/270756/ Mon, 03 Dec 2012 12:00:00 GMT Marketers should spend more time learning about their customers and less time inhaling the sweet smoke of their own overcooked, overdone marketing slang. Direct Marketing News Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. http://www.dmnews.com/dont-be-a-halloweeniecollaborate-with-your-salespeople/article/266144/ Wed, 31 Oct 2012 11:00:00 GMT Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. Direct Marketing News The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution. http://www.dmnews.com/customer-knowledge-makes-the-sale/article/258606/ Wed, 12 Sep 2012 01:35:10 GMT The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution. Direct Marketing News