http://www.dmnews.com/customer-engagement/topic/20933/ Articles tagged with Customer Engagement from Direct Marketing News Direct Marketing News web@haymarketmedia.com no "Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how? http://www.dmnews.com/context-makes-sense/article/294466/ Wed, 22 May 2013 16:47:14 GMT "Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how? Direct Marketing News As customers' demands increase, so must marketers' digital skill sets and budgets. http://www.dmnews.com/infographic-i-want-it-now/article/292530/ Fri, 10 May 2013 11:00:00 GMT As customers' demands increase, so must marketers' digital skill sets and budgets. Direct Marketing News The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock." http://www.dmnews.com/rushkoff-put-down-the-botox-and-join-real-life/article/292081/ Tue, 07 May 2013 11:00:00 GMT The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock." Direct Marketing News Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO. http://www.dmnews.com/rosetta-finds-new-ceo-from-within/article/289690/ Fri, 19 Apr 2013 19:58:27 GMT Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO. Direct Marketing News One-off, one-ways surveys fall short with customers http://www.dmnews.com/turn-feedback-into-interaction/article/289468/ Thu, 18 Apr 2013 17:15:24 GMT One-off, one-ways surveys fall short with customers Direct Marketing News Three ways to increase and maintain social customer engagement http://www.dmnews.com/ilikeyou-ireallylikeyou/article/286640/ Fri, 29 Mar 2013 14:43:03 GMT Three ways to increase and maintain social customer engagement Direct Marketing News Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets. http://www.dmnews.com/data-driven-marketing-is-more-important-than-ever/article/286061/ Tue, 26 Mar 2013 15:55:49 GMT Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets. Direct Marketing News Three ways to avoid royal screw-ups when creating and sharing content. http://www.dmnews.com/content-is-a-misunderstood-and-diverse-kingdom/article/283540/ Fri, 08 Mar 2013 14:02:16 GMT Three ways to avoid royal screw-ups when creating and sharing content. Direct Marketing News Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions http://www.dmnews.com/turning-a-sticky-situation-into-a-sweet-campaign/article/279667/ Fri, 08 Feb 2013 14:35:04 GMT Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions Direct Marketing News B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel. http://www.dmnews.com/social-marketing-means-business/article/277686/ Fri, 01 Feb 2013 05:00:00 GMT B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel. Direct Marketing News