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        <title>Articles tagged with Showrooming from Direct Marketing News</title>
        <link>http://www.dmnews.com/showrooming/topic/20925/</link>
        <description>Articles tagged with Showrooming from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Fast Facts: May 2013</title>
          <description>Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.</description>
          <link>http://www.dmnews.com/fast-facts-may-2013/article/290571/</link>
          <pubDate>Wed, 01 May 2013 04:00:00 GMT</pubDate>
          <itunes:summary>Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Infographic: Showrooming Isn&apos;t on the Grocery List</title>
          <description>Millennials add entertainment, not brand engagement, to their grocery shopping.</description>
          <link>http://www.dmnews.com/infographic-showrooming-isnt-on-the-grocery-list/article/283477/</link>
          <pubDate>Fri, 08 Mar 2013 14:00:00 GMT</pubDate>
          <itunes:summary>Millennials add entertainment, not brand engagement, to their grocery shopping.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The Showrooming Effect: Leveraging the In-Store Experience</title>
          <description>What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?</description>
          <link>http://www.dmnews.com/the-showrooming-effect-leveraging-the-in-store-experience/article/282861/</link>
          <pubDate>Thu, 07 Mar 2013 12:00:00 GMT</pubDate>
          <itunes:summary>What then drives the more than 40% of shoppers reported to engage in showrooming away from the store and onto the virtual sales floor?</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The Price, What&apos;s Right?</title>
          <description>Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.</description>
          <link>http://www.dmnews.com/the-price-whats-right/article/277078/</link>
          <pubDate>Wed, 23 Jan 2013 14:30:00 GMT</pubDate>
          <itunes:summary>Automatic price match guarantees can work—but not if retailers get carried away with over-the-top offers that seem too good to be true. Listen up big boxers.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>It Takes a Showroomer to Know One</title>
          <description>Winners of American Express&apos;s college showrooming challenge give retailers at the NRF Show food for thought.</description>
          <link>http://www.dmnews.com/it-takes-a-showroomer-to-know-one/article/276384/</link>
          <pubDate>Wed, 16 Jan 2013 22:38:38 GMT</pubDate>
          <itunes:summary>Winners of American Express&apos;s college showrooming challenge give retailers at the NRF Show food for thought.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Use Showrooming to your Advantage</title>
          <description>Here&apos;s how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.</description>
          <link>http://www.dmnews.com/use-showrooming-to-your-advantage/article/274001/</link>
          <pubDate>Tue, 01 Jan 2013 05:00:00 GMT</pubDate>
          <itunes:summary>Here&apos;s how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>The Real Holiday Gift</title>
          <description>Holiday wishes to all, and to all a bountiful 2013</description>
          <link>http://www.dmnews.com/the-real-holiday-gift/article/273671/</link>
          <pubDate>Fri, 21 Dec 2012 14:46:05 GMT</pubDate>
          <itunes:summary>Holiday wishes to all, and to all a bountiful 2013</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>A showrooming they will go!</title>
          <description>In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers&apos; dollars in their stores.</description>
          <link>http://www.dmnews.com/a-showrooming-they-will-go/article/265542/</link>
          <pubDate>Fri, 26 Oct 2012 16:17:22 GMT</pubDate>
          <itunes:summary>In-store comparison shopping via smartphone is predicted to rise this holiday season. But savvy retailers are starting to use mobile technology to keep showroomers&apos; dollars in their stores.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Eric Litman, chairman &amp; CEO, Medialets</title>
          <description>Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.</description>
          <link>http://www.dmnews.com/eric-litman-chairman-ceo-medialets/article/260028/</link>
          <pubDate>Thu, 20 Sep 2012 23:15:23 GMT</pubDate>
          <itunes:summary>Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>It&apos;s a wonderful opportunity for retailers</title>
          <description>Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the &quot;1-Click Checkout&quot; button on Amazon.</description>
          <link>http://www.dmnews.com/its-a-wonderful-opportunity-for-retailers/article/257883/</link>
          <pubDate>Thu, 06 Sep 2012 21:55:18 GMT</pubDate>
          <itunes:summary>Oh, to be a retailer in the 21st century, shuttering half of your stores, all so an army of punks with smartphones can waltz in, find what they want, and then press the &quot;1-Click Checkout&quot; button on Amazon.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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