http://www.dmnews.com/geotargeting/topic/2078/ Articles tagged with Geotargeting from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. http://www.dmnews.com/locating-the-mobile-customer/article/290064/ Wed, 01 May 2013 04:00:00 GMT Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. Direct Marketing News When it comes to consumers sharing information, mum's the word. http://www.dmnews.com/infographic-consumers-zip-the-lip-when-asked-to-share-personal-information/article/262390/ Fri, 05 Oct 2012 14:11:20 GMT When it comes to consumers sharing information, mum's the word. Direct Marketing News Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room. http://www.dmnews.com/accent-on-health-and-geotargeting/article/261626/ Mon, 01 Oct 2012 20:59:05 GMT Over the past two years, AccentHealth began geotargeting ads in its network to promote businesses within a three-to-five mile radius of each doctors' waiting room. Direct Marketing News The Weather Channel debuts a program that allows its mobile advertisers reach the right customers in the right place at the right time. http://www.dmnews.com/big-data-brief-encounters/article/258392/ Mon, 10 Sep 2012 22:56:28 GMT The Weather Channel debuts a program that allows its mobile advertisers reach the right customers in the right place at the right time. Direct Marketing News Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. http://www.dmnews.com/brands-go-local-get-social/article/238083/ Tue, 01 May 2012 04:00:00 GMT Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity. Direct Marketing News As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. http://www.dmnews.com/pandora-founder-talks-targeting-advertising-in-keynote-address/article/233915/ Tue, 27 Mar 2012 16:40:20 GMT As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. Direct Marketing News Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in. http://www.dmnews.com/is-interest-based-targeting-replacing-demographic-targeting-as-the-new-model/article/224950/ Wed, 01 Feb 2012 05:00:00 GMT Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in. Direct Marketing News Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. http://www.dmnews.com/marketing-trends-get-personal-in-2012/article/220425/ Wed, 21 Dec 2011 20:42:16 GMT Targeting and personalization techniques are going to be hot stuff in 2012 and marketers will have to stay up-to-date or possibly be left in the dust. Direct Marketing News Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. http://www.dmnews.com/virgin-america-rolls-out-check-in-deals-to-san-francisco-terminal/article/212878/ Mon, 26 Sep 2011 20:36:54 GMT Virgin America launched a check-in deals campaign on Sept. 26 that rewards consumers with merchant, flight and hotel discounts. Virgin America developed the "VX Deals on the Fly" program in-house. Direct Marketing News There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap. http://www.dmnews.com/brands-award-customers-points-and-gain-appeal-through-online-rewards-programs/article/210123/ Thu, 01 Sep 2011 04:00:00 GMT There was a time when customer loyalty programs doled out rewards in the form of goodies stocked in a faraway warehouse. However, companies are increasingly moving the tracking and redemption of points — as well as the actual rewards themselves — online, with chains including CVS, Rite Aid and Dunkin' Donuts making the leap. Direct Marketing News