http://www.dmnews.com/behavioral-marketing/topic/2058/ Articles tagged with Behavioral Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. http://www.dmnews.com/marketers-get-their-game-on/article/288668/ Fri, 12 Apr 2013 18:38:28 GMT Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset. Direct Marketing News I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus. http://www.dmnews.com/behaviors-trump-emotions/article/273974/ Tue, 01 Jan 2013 05:00:00 GMT I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus. Direct Marketing News There's a difference between capturing a customer's wallet and capturing his heart. http://www.dmnews.com/but-do-you-love-me/article/273976/ Tue, 01 Jan 2013 05:00:00 GMT There's a difference between capturing a customer's wallet and capturing his heart. Direct Marketing News Email is in the driver's seat at Chevrolet. http://www.dmnews.com/email-powers-marketing-at-chevrolet/article/260061/ Mon, 01 Oct 2012 04:00:00 GMT Email is in the driver's seat at Chevrolet. Direct Marketing News Marketers who know customers' actions will have insight that demographics alone can't match. http://www.dmnews.com/why-im-cool-with-behavioral-targeting/article/248650/ Fri, 06 Jul 2012 02:22:00 GMT Marketers who know customers' actions will have insight that demographics alone can't match. Direct Marketing News Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans. http://www.dmnews.com/online-retailers-presidential-poll/article/237534/ Tue, 01 May 2012 04:00:00 GMT Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans. Direct Marketing News Typically, the most insightful digital profile attributes come from one of three primary sources. http://www.dmnews.com/how-digital-profiles-reveal-greater-marketing-insights/article/232311/ Sun, 01 Apr 2012 04:00:00 GMT Typically, the most insightful digital profile attributes come from one of three primary sources. Direct Marketing News Follow these few simple steps to get a good start on mining the value of your customer data. http://www.dmnews.com/segment-your-customers-to-further-drive-engagement/article/232299/ Sun, 01 Apr 2012 04:00:00 GMT Follow these few simple steps to get a good start on mining the value of your customer data. Direct Marketing News When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates. http://www.dmnews.com/segmentation-optimizes-customer-experiences/article/232294/ Sun, 01 Apr 2012 04:00:00 GMT When connected to different lifecycle marketing stages, marketers can more effectively message their customers to produce a better customer experience and stronger results, and increase retention rates. Direct Marketing News The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. http://www.dmnews.com/white-house-unveils-consumer-privacy-bill-of-rights/article/229032/ Thu, 23 Feb 2012 17:11:25 GMT The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online. Direct Marketing News