http://www.dmnews.com/ad-networks/topic/2043/ Articles tagged with Ad Networks from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks. http://www.dmnews.com/the-constant-social-disruption/article/276559/ Thu, 17 Jan 2013 20:42:58 GMT Ben Watson, VP of marketing at HootSuite—known for its social media management solutions—says that there will be even more disruption in 2013 that brands will have to address, especially as they further extend into social networks. Direct Marketing News There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. http://www.dmnews.com/your-face-on-zynga/article/247200/ Mon, 25 Jun 2012 16:06:54 GMT There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. Direct Marketing News Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. http://www.dmnews.com/kellogg-company-we-dont-care-about-clicks/article/246787/ Thu, 21 Jun 2012 16:31:10 GMT Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. Direct Marketing News Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. http://www.dmnews.com/yahoo-to-limit-dsp-access-to-inventory/article/217962/ Thu, 01 Dec 2011 19:12:32 GMT Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1. Direct Marketing News Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges. http://www.dmnews.com/qa-don-kennedy-svp-of-network-sales-aol-advertising/article/217226/ Mon, 21 Nov 2011 14:58:53 GMT Don Kennedy, SVP of network sales at AOL Advertising, discusses how advertisers are dealing with oversaturation in the display advertising landscape and how online publishers are dealing with remnant inventory challenges. Direct Marketing News IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network. http://www.dmnews.com/citygrid-media-extends-agreement-with-infogroup/article/211669/ Fri, 09 Sep 2011 20:17:58 GMT IAC subsidiary CityGrid Media has renewed its contract with Infogroup to provide approximately 15 million local business-database files to publishers in the CityGrid advertising network. Direct Marketing News Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld. http://www.dmnews.com/apple-backs-off-mobile-tracking/article/210109/ Mon, 22 Aug 2011 19:23:24 GMT Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld. Direct Marketing News If I'm a Visa executive, I'm looking at the mobile carriers as though they're my university-mandated college roommate who's not really my style but brought the min-fridge: "Hey, buddy, I'll grab the beer." http://www.dmnews.com/mobile-carriers-card-companies-could-be-double-trouble-for-ad-networks/article/207778/ Mon, 18 Jul 2011 20:40:06 GMT If I'm a Visa executive, I'm looking at the mobile carriers as though they're my university-mandated college roommate who's not really my style but brought the min-fridge: "Hey, buddy, I'll grab the beer." Direct Marketing News 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. http://www.dmnews.com/predictions-for-media-buying-in-2011/article/191442/ Mon, 22 Nov 2010 19:06:44 GMT 2010 will be remembered as a year that eliminated any doubts as to the viability and longevity of digital media. Direct Marketing News Harrah's Entertainment launched a digital advertising network in its resorts this week with Reach Media Group. http://www.dmnews.com/harrahs-launches-in-resort-digital-ad-network/article/190058/ Thu, 04 Nov 2010 04:00:00 GMT Harrah's Entertainment launched a digital advertising network in its resorts this week with Reach Media Group. Direct Marketing News