http://www.dmnews.com/personalization/topic/2034/ Articles tagged with Personalization from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/ Mon, 29 Apr 2013 13:00:00 GMT Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. Direct Marketing News Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit. http://www.dmnews.com/with-email-one-size-does-not-fit-all/article/289014/ Tue, 16 Apr 2013 15:09:20 GMT Specialty retailer Destination XL Group says data and personalization are essential to finding the perfect fit. Direct Marketing News What my mother and my favorite brands should have in common. http://www.dmnews.com/you-know-me-better-than-i-know-myself/article/288144/ Wed, 10 Apr 2013 11:00:00 GMT What my mother and my favorite brands should have in common. Direct Marketing News Marketers need to build one-to-one relationships to cut through the marketing clutter. http://www.dmnews.com/5-ways-to-convert-attention-to-intention/article/287447/ Thu, 04 Apr 2013 15:34:33 GMT Marketers need to build one-to-one relationships to cut through the marketing clutter. Direct Marketing News All marketers want to be relevant, but many are confounded by how to do so cost effectively. http://www.dmnews.com/four-steps-to-relevant-communications/article/286411/ Thu, 28 Mar 2013 13:59:15 GMT All marketers want to be relevant, but many are confounded by how to do so cost effectively. Direct Marketing News One area marketers should be paying particular attention to when it comes to personalization is email. Email yogi Sundeep Kapur shares some tips in the lead-up to the SES Conference in NYC. http://www.dmnews.com/you-actually-want-someone-to-open-your-email-right/article/284919/ Tue, 19 Mar 2013 11:00:00 GMT One area marketers should be paying particular attention to when it comes to personalization is email. Email yogi Sundeep Kapur shares some tips in the lead-up to the SES Conference in NYC. Direct Marketing News For resource-strapped businesses, is this a viable path to personalize direct mail? http://www.dmnews.com/the-path-to-personalized-mail/article/284912/ Mon, 18 Mar 2013 18:59:47 GMT For resource-strapped businesses, is this a viable path to personalize direct mail? Direct Marketing News There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world. http://www.dmnews.com/national-postal-forum-four-challenges-for-direct-mail-marketers/article/284897/ Mon, 18 Mar 2013 17:10:39 GMT There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world. Direct Marketing News For consumers, personalization is the true value of providing personal preference data. http://www.dmnews.com/big-data-must-create-big-experiences/article/284831/ Mon, 18 Mar 2013 15:49:51 GMT For consumers, personalization is the true value of providing personal preference data. Direct Marketing News 5 ways companies can be more dynamic with their content marketing. http://www.dmnews.com/not-just-content-dynamic-content/article/284542/ Fri, 15 Mar 2013 13:26:32 GMT 5 ways companies can be more dynamic with their content marketing. Direct Marketing News