http://www.dmnews.com/radio/topic/2026/ Articles tagged with Radio from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target a mobile-only audience and monetize content, said Patrick Reynolds, EVP of marketing at Triton Digital. http://www.dmnews.com/triton-digital-launches-targeted-mobile-advertising-platform/article/236498/ Fri, 13 Apr 2012 20:34:37 GMT Triton Digital, a digital services provider for radio, launched an advertising platform designed to allow companies to target a mobile-only audience and monetize content, said Patrick Reynolds, EVP of marketing at Triton Digital. Direct Marketing News As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. http://www.dmnews.com/pandora-founder-talks-targeting-advertising-in-keynote-address/article/233915/ Tue, 27 Mar 2012 16:40:20 GMT As internet radio content becomes increasingly targeted to individual musical tastes, marketers and advertisers can capitalize on that trend, said Tim Westergren, founder and CSO of Pandora Radio, during his March 27 morning keynote address at Re:Think, The Advertising Research Foundation's annual convention in New York City. Direct Marketing News Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. http://www.dmnews.com/cadbury-fans-keep-team-gb-pumped-for-the-olympics/article/229136/ Thu, 01 Mar 2012 05:00:00 GMT Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song. Direct Marketing News If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora. http://www.dmnews.com/pandoras-targeting-model-hard-to-parse/article/224899/ Wed, 01 Feb 2012 05:00:00 GMT If you live in New York City and listen to blues-rock band The Black Keys, you probably need someone to repair your apartment's plumbing and/or heating. You also likely are in the market for a luxury car — at least according to Internet radio provider Pandora. Direct Marketing News Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. http://www.dmnews.com/qa-bob-stohrer-cmo-clear-channel-digital/article/223321/ Mon, 16 Jan 2012 16:49:23 GMT Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting. Direct Marketing News The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. http://www.dmnews.com/red-cross-drives-gift-giving/article/220907/ Sun, 01 Jan 2012 05:00:00 GMT The American Red Cross launched a multichannel year-end campaign to allow consumers to buy regular gifts for loved ones through a gift catalog that places these items side-by-side with gifts and services for those less fortunate. Direct Marketing News Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas. http://www.dmnews.com/pandora-expands-ads-geo-targeting-for-political-campaigns/article/217174/ Fri, 18 Nov 2011 21:51:17 GMT Internet radio company Pandora expanded on Nov. 18 advertisers' location-targeting abilities to include targeting by congressional district among other geographical areas. Direct Marketing News LivingSocial enters into advertising agreement with Clear Channel Radio. Does it make sense to advertise on such an antiquated platform? http://www.dmnews.com/livingsocial-radio-ads-a-disappointing-step-back-for-an-advertising-pioneer/article/214655/ Tue, 18 Oct 2011 15:00:01 GMT LivingSocial enters into advertising agreement with Clear Channel Radio. Does it make sense to advertise on such an antiquated platform? Direct Marketing News With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long. http://www.dmnews.com/mastering-the-mix/article/212408/ Sat, 01 Oct 2011 04:00:00 GMT With the explosion of media choices, today's consumers are everywhere at once — and yet, never in one place for very long. Direct Marketing News Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. http://www.dmnews.com/tv-magazines-most-effective-affluent-marketing-media-study/article/211925/ Tue, 13 Sep 2011 17:31:22 GMT Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. Direct Marketing News