http://www.dmnews.com/database-marketing/topic/19598/ Articles tagged with Database Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Capturing the right data for customer retention and growth. http://www.dmnews.com/not-all-data-is-created-equally/article/295084/ Sat, 01 Jun 2013 04:00:00 GMT Capturing the right data for customer retention and growth. Direct Marketing News DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices. http://www.dmnews.com/taking-a-proactive-stance-on-harris-v-comscore-inc/article/295584/ Thu, 30 May 2013 21:36:44 GMT DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices. Direct Marketing News Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. http://www.dmnews.com/data-driven-marketing-gets-dramatics-results/article/290791/ Mon, 29 Apr 2013 13:00:00 GMT Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%. Direct Marketing News Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. http://www.dmnews.com/the-complexity-of-systems-and-platforms/article/290681/ Fri, 26 Apr 2013 14:50:05 GMT Bruce Biegel of Winterberry Group, discusses the systems, platforms, and processes marketers need to adopt to make Big Data actionable. Direct Marketing News Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation. http://www.dmnews.com/list-buying-versus-list-building/article/286516/ Mon, 01 Apr 2013 04:00:00 GMT Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation. Direct Marketing News Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game. http://www.dmnews.com/qa-gareth-herschel-research-director-gartner/article/286531/ Mon, 01 Apr 2013 04:00:00 GMT Gartner's Gareth Herschel talks predictive analytics, social data, and tips for getting ahead of the analytics game. Direct Marketing News Relevance in high-priority customer interactions builds long-term loyalty. http://www.dmnews.com/you-know-me-dont-you/article/284557/ Mon, 01 Apr 2013 04:00:00 GMT Relevance in high-priority customer interactions builds long-term loyalty. Direct Marketing News Looking for insight from customer data? Here are four timeless ideas to help you find it. http://www.dmnews.com/timeless-truth-3-seek-and-you-will-find/article/283790/ Mon, 11 Mar 2013 14:13:49 GMT Looking for insight from customer data? Here are four timeless ideas to help you find it. Direct Marketing News Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on. http://www.dmnews.com/4-data-issues-marketers-should-not-ignore/article/273183/ Tue, 01 Jan 2013 05:00:00 GMT Big Data may be top-of-mind, but there are other important data issues that marketers must stay focused on. Direct Marketing News Real-time data is what marketers want; old-time analytics is what they've got. http://www.dmnews.com/making-data-big-and-smart-with-data-intelligence/article/265534/ Thu, 01 Nov 2012 04:00:00 GMT Real-time data is what marketers want; old-time analytics is what they've got. Direct Marketing News