http://www.dmnews.com/relevant-marketing/topic/19490/ Articles tagged with Relevant Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. http://www.dmnews.com/so-many-sides-of-you/article/294285/ Tue, 21 May 2013 17:17:56 GMT Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville. Direct Marketing News Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on. http://www.dmnews.com/are-you-customer-experienced/article/284637/ Mon, 01 Apr 2013 04:00:00 GMT Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on. Direct Marketing News All marketers want to be relevant, but many are confounded by how to do so cost effectively. http://www.dmnews.com/four-steps-to-relevant-communications/article/286411/ Thu, 28 Mar 2013 13:59:15 GMT All marketers want to be relevant, but many are confounded by how to do so cost effectively. Direct Marketing News Three key principles for creating highly relevant and cost-effective email marketing efforts. http://www.dmnews.com/can-you-afford-to-be-relevant/article/284066/ Tue, 12 Mar 2013 16:58:14 GMT Three key principles for creating highly relevant and cost-effective email marketing efforts. Direct Marketing News Deliver relevance to customers through segmentation—or watch them defect. http://www.dmnews.com/its-the-marketers-choice/article/282873/ Fri, 08 Mar 2013 12:00:00 GMT Deliver relevance to customers through segmentation—or watch them defect. Direct Marketing News Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore. http://www.dmnews.com/how-to-be-human-online-connect-with-customers-in-the-process/article/270977/ Thu, 06 Dec 2012 12:00:00 GMT Dry, tidy, "professional sounding" articles, videos, and photos don't connect with your customers anymore. Direct Marketing News Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon. http://www.dmnews.com/too-many-companies-are-getting-email-marketing-wrong/article/270407/ Sat, 01 Dec 2012 05:00:00 GMT Every irrelevant message your business sends decreases the probability that a relevant message will be acted upon. Direct Marketing News Digital marketing today needs to focus on building brand affinity so customers want to hear what a company has to say and offer. http://www.dmnews.com/survival-of-the-most-relevant/article/262812/ Thu, 11 Oct 2012 04:00:00 GMT Digital marketing today needs to focus on building brand affinity so customers want to hear what a company has to say and offer. Direct Marketing News Success for mobile ads won't come from new formats. It will come from new kinds of value. http://www.dmnews.com/how-to-win-with-mobile-ads-forget-format-and-focus-on-value/article/254094/ Thu, 09 Aug 2012 19:30:09 GMT Success for mobile ads won't come from new formats. It will come from new kinds of value. Direct Marketing News In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer. http://www.dmnews.com/hey-cmo-want-to-generate-strong-leads-well-then-you-have-to-be-relevant/article/251673/ Wed, 01 Aug 2012 04:00:00 GMT In this new world of empowered and engaged consumers, a lead is only a lead if you have connected what is relevant to the customer. Direct Marketing News