http://www.dmnews.com/transactional-data/topic/19385/ Articles tagged with Transactional Data from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. http://www.dmnews.com/make-past-purchase-data-part-of-your-2013-email-strategy/article/270431/ Sat, 01 Dec 2012 05:00:00 GMT Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement. Direct Marketing News What happens when messages are sent within a printed business document? You may be surprised to know that they get read. http://www.dmnews.com/capitalizing-on-transactional-documents/article/265547/ Thu, 01 Nov 2012 04:00:00 GMT What happens when messages are sent within a printed business document? You may be surprised to know that they get read. Direct Marketing News Marketers who know customers' actions will have insight that demographics alone can't match. http://www.dmnews.com/why-im-cool-with-behavioral-targeting/article/248650/ Fri, 06 Jul 2012 02:22:00 GMT Marketers who know customers' actions will have insight that demographics alone can't match. Direct Marketing News