http://www.dmnews.com/customer-data/topic/19384/ Articles tagged with Customer Data from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. http://www.dmnews.com/regulations-on-consumer-data-and-privacy-must-be-modernized/article/289569/ Fri, 19 Apr 2013 12:38:51 GMT Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum. Direct Marketing News Three industry insiders think so, but with cautions. http://www.dmnews.com/can-marketers-and-data-get-along/article/288684/ Fri, 12 Apr 2013 20:18:40 GMT Three industry insiders think so, but with cautions. Direct Marketing News A new recipe for cooking up customer data has this direct seller of groceries in growth mode. http://www.dmnews.com/freshdirects-secret-to-tantalizing-its-customers/article/285998/ Mon, 01 Apr 2013 04:00:00 GMT A new recipe for cooking up customer data has this direct seller of groceries in growth mode. Direct Marketing News The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer. http://www.dmnews.com/lifetime-customer-value-wins-the-game-over-time/article/286336/ Mon, 01 Apr 2013 04:00:00 GMT The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer. Direct Marketing News For consumers, personalization is the true value of providing personal preference data. http://www.dmnews.com/big-data-must-create-big-experiences/article/284831/ Mon, 18 Mar 2013 15:49:51 GMT For consumers, personalization is the true value of providing personal preference data. Direct Marketing News To score with customers, marketers need a new game plan. http://www.dmnews.com/marketing-is-a-contact-sport/article/284528/ Fri, 15 Mar 2013 09:33:50 GMT To score with customers, marketers need a new game plan. Direct Marketing News Looking for insight from customer data? Here are four timeless ideas to help you find it. http://www.dmnews.com/timeless-truth-3-seek-and-you-will-find/article/283790/ Mon, 11 Mar 2013 14:13:49 GMT Looking for insight from customer data? Here are four timeless ideas to help you find it. Direct Marketing News Having marketers as your audience is a challenge because they're smart and know all the tricks. http://www.dmnews.com/combining-logic-and-magic-to-market-to-marketers/article/280200/ Wed, 13 Feb 2013 17:01:42 GMT Having marketers as your audience is a challenge because they're smart and know all the tricks. Direct Marketing News Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. http://www.dmnews.com/why-every-marketer-should-understand-the-permission-curve/article/279145/ Tue, 05 Feb 2013 17:14:59 GMT Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness. Direct Marketing News IBM explains how marketers can to sift through Big Data to get to the good stuff at JUMP New York 2013. http://www.dmnews.com/getting-to-the-heart-of-big-data/article/278977/ Mon, 04 Feb 2013 19:42:20 GMT IBM explains how marketers can to sift through Big Data to get to the good stuff at JUMP New York 2013. Direct Marketing News