http://www.dmnews.com/agency-of-record/topic/1933/ Articles tagged with Agency Of Record from Direct Marketing News Direct Marketing News web@haymarketmedia.com no H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." http://www.dmnews.com/360i-to-help-hr-block-hone-social-media-strategy/article/255771/ Thu, 23 Aug 2012 15:51:20 GMT H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results." Direct Marketing News Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S. http://www.dmnews.com/moët-chandon-usa-names-digital-aor/article/254607/ Tue, 14 Aug 2012 20:16:21 GMT Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S. Direct Marketing News Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies. http://www.dmnews.com/carscom-appoints-mcgarrybowen-to-grow-integrated-marketing-programs/article/243947/ Fri, 01 Jun 2012 20:38:18 GMT Cars.com has appointed mcgarrybowen as its creative agency of record (AOR) within the company's integrated team of marketing agencies. Direct Marketing News BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group. http://www.dmnews.com/hp-selects-bbdo-worldwide-as-aor-for-pc-business/article/241287/ Tue, 15 May 2012 18:18:40 GMT BBDO Worldwide has been appointed agency of record (AOR) for Hewlett-Packard Distribution Co.'s (HP's) personal computer and printing business, said Eric Keshin, SVP of marketing in HP's Printing and Personal Systems Group. Direct Marketing News RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement. http://www.dmnews.com/radioshack-selects-grey-new-york-as-advertising-aor/article/235562/ Fri, 06 Apr 2012 19:42:40 GMT RadioShack Corp. has selected WPP subsidiary Grey New York as its advertising agency of record (AOR), said the electronics retailer in a statement. Direct Marketing News EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. http://www.dmnews.com/ebay-taps-digitas-as-digital-aor/article/232411/ Fri, 16 Mar 2012 19:16:57 GMT EBay, the US online consumer-to-consumer company, has chosen Digitas as agency of record (AOR) for its digital media and digital creative business, a source familiar with the deal has confirmed to DMNews. Direct Marketing News Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1. http://www.dmnews.com/applebees-names-cpb-as-its-aor/article/230322/ Thu, 01 Mar 2012 20:51:52 GMT Applebee's Neighborhood Bar & Grill named Boulder, Colo.-based interactive agency Crispin Porter + Bogusky (CP+B) as its U.S. creative agency of record, shifting its business from its previous AOR McCann Erickson, New York, Applebee's representative Nancy Mays told Direct Marketing News on March 1. Direct Marketing News Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna. http://www.dmnews.com/glory-foods-taps-the-brandon-agency-as-aor/article/229386/ Fri, 24 Feb 2012 21:56:10 GMT Glory Foods, a soul food company based out of Columbus, announced Feb. 24 it has selected South Carolina-based The Brandon Agency to be its agency of record, according to Glory Foods VP of operations Dan Charna. Direct Marketing News Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing. http://www.dmnews.com/lifelock-taps-sequel-response-as-direct-mail-agency-of-record/article/229140/ Thu, 23 Feb 2012 21:24:25 GMT Identity theft protection company LifeLock has selected SeQuel Response as its agency of record for direct mail campaigns, said Erick Dickens, LifeLock's director of product marketing. Direct Marketing News General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. http://www.dmnews.com/carat-lands-3-billion-global-gm-media/article/224510/ Tue, 24 Jan 2012 17:24:30 GMT General Motors has appointed Carat to its $3 billion global media planning and buying account, following a pitch launched in August last year. Direct Marketing News