http://www.dmnews.com/data--analytics/topic/1932/ Articles tagged with Data & Analytics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Here are three must-have data sets that every marketer should include in his or her email strategy. http://www.dmnews.com/everyday-email-essentials/article/290574/ Wed, 01 May 2013 04:00:00 GMT Here are three must-have data sets that every marketer should include in his or her email strategy. Direct Marketing News What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety. http://www.dmnews.com/word-to-the-wise-big-data/article/290572/ Wed, 01 May 2013 04:00:00 GMT What separates big data from Big Data is that the latter has—as Gartner has noted—volume, velocity, and variety. Direct Marketing News Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales. http://www.dmnews.com/the-in-store-impact-of-customer-analytics/article/291240/ Tue, 30 Apr 2013 20:31:53 GMT Levi's, J.Crew, and Williams-Sonoma discuss the impact digital channels and data strategies have on their retail sales. Direct Marketing News How brands can avoid being the dumb bounder and use the velvet rope as an advantage. http://www.dmnews.com/dont-you-know-who-i-am/article/288957/ Wed, 17 Apr 2013 11:00:00 GMT How brands can avoid being the dumb bounder and use the velvet rope as an advantage. Direct Marketing News Want powerful insights? Include science in your marketing mix. http://www.dmnews.com/infographic-the-ionic-bond-between-art-and-science/article/287557/ Fri, 05 Apr 2013 11:00:00 GMT Want powerful insights? Include science in your marketing mix. Direct Marketing News Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. http://www.dmnews.com/got-hyper-personalization/article/287430/ Thu, 04 Apr 2013 13:36:09 GMT Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. Direct Marketing News FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. http://www.dmnews.com/qa-michael-kildale-vp-of-integrated-marketing-freshdirect/article/286240/ Mon, 01 Apr 2013 04:00:00 GMT FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics. Direct Marketing News Myriad data issues stand in the way of some marketers' ability to effectively measure ROI. http://www.dmnews.com/infographic-the-surprising-impact-of-data-on-marketing-roi/article/286578/ Fri, 29 Mar 2013 11:00:00 GMT Myriad data issues stand in the way of some marketers' ability to effectively measure ROI. Direct Marketing News For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data. http://www.dmnews.com/b2b-data-its-not-about-the-what-its-about-the-why/article/285508/ Fri, 22 Mar 2013 16:00:00 GMT For B2B marketers, the era of demographic data has ended, and it's the dawn of behavioral data. Direct Marketing News What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series. http://www.dmnews.com/hawkeye-video-series-part-1-the-timeless-truths-of-marketing/article/283106/ Wed, 06 Mar 2013 14:30:00 GMT What are the undeniable truths that have been around since the dawn of data-driven scientific marketing? Larry Kimmel, executive director of hawkeye, explains in part one of this three-part video series. Direct Marketing News