http://www.dmnews.com/customer-analytics/topic/19306/ Articles tagged with Customer Analytics from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. http://www.dmnews.com/cross-sell-by-the-numbers/article/290769/ Fri, 26 Apr 2013 16:45:29 GMT Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction. Direct Marketing News Three areas of customer analytics that have the biggest impact on marketing results. http://www.dmnews.com/let-data-be-your-guide/article/285997/ Mon, 01 Apr 2013 04:00:00 GMT Three areas of customer analytics that have the biggest impact on marketing results. Direct Marketing News Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations. http://www.dmnews.com/sas-and-ibm-catch-an-analytical-wave/article/267088/ Tue, 06 Nov 2012 01:33:02 GMT Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations. Direct Marketing News In the age of Big Data, marketers need to go "beyond personalization to customization." http://www.dmnews.com/ibm-re-imagine-marketing-with-the-customer-at-center/article/257671/ Wed, 05 Sep 2012 21:23:38 GMT In the age of Big Data, marketers need to go "beyond personalization to customization." Direct Marketing News As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit. http://www.dmnews.com/customer-lifetime-value-optimize-that-online-spend/article/256862/ Tue, 04 Sep 2012 13:30:00 GMT As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit. Direct Marketing News Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy. http://www.dmnews.com/measuring-the-lifetime-value-of-a-customer/article/256292/ Sat, 01 Sep 2012 04:00:00 GMT Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy. Direct Marketing News Office Depot's marketing insight comes straight from its customers: feedback on what they value most. http://www.dmnews.com/customer-experience-as-a-marketing-asset/article/248293/ Sat, 30 Jun 2012 20:37:03 GMT Office Depot's marketing insight comes straight from its customers: feedback on what they value most. Direct Marketing News