Articles tagged with Customer Insight from Direct Marketing News http://www.dmnews.com/customer-insight/topic/19304/ Articles tagged with Customer Insight from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marketing by the Book—and Beyond 4 lessons for marketers from Jeff Bezos and Amazon.com. http://www.dmnews.com/marketing-by-the-bookand-beyond/article/292150/ Mon, 06 May 2013 17:19:24 GMT 4 lessons for marketers from Jeff Bezos and Amazon.com. Direct Marketing News Marketers Must Understand, Engage, and Deliver Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. http://www.dmnews.com/marketers-must-understand-engage-and-deliver/article/291643/ Thu, 02 May 2013 14:29:58 GMT Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez. Direct Marketing News Direct Marketing: More Relevant Than Ever Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. http://www.dmnews.com/direct-marketing-more-relevant-than-ever/article/291636/ Thu, 02 May 2013 13:01:04 GMT Burgeoning digital channels and new avenues of customer insight give marketers new opportunities to build affinity and sales through direct marketing. Direct Marketing News Better Customer Insight Leads to a Stellar Online Experience J. J. Keller taps IBM to get smart about its online customers. http://www.dmnews.com/better-customer-insight-leads-to-a-stellar-online-experience/article/286345/ Mon, 01 Apr 2013 04:00:00 GMT J. J. Keller taps IBM to get smart about its online customers. Direct Marketing News That's a Lot of Ones and Zeros CMOs definitely have their work cut out for them—but it's nothing to be afraid of. http://www.dmnews.com/thats-a-lot-of-ones-and-zeros/article/280472/ Mon, 18 Feb 2013 12:00:00 GMT CMOs definitely have their work cut out for them—but it's nothing to be afraid of. Direct Marketing News Data Is a Marketer's Best Asset Marketers look to gain an edge by using analytics. http://www.dmnews.com/data-is-a-marketers-best-asset/article/273185/ Tue, 01 Jan 2013 05:00:00 GMT Marketers look to gain an edge by using analytics. Direct Marketing News Overlook This Data Issue and Lose Customers Don't get so distracted by Big Data that other challenges or opportunities go unheeded. http://www.dmnews.com/overlook-this-data-issue-and-lose-customers/article/273170/ Tue, 01 Jan 2013 05:00:00 GMT Don't get so distracted by Big Data that other challenges or opportunities go unheeded. Direct Marketing News Q&A: Doug Kamp, ECD, gyro Chicago Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever. http://www.dmnews.com/qa-doug-kamp-ecd-gyro-chicago/article/273995/ Tue, 01 Jan 2013 05:00:00 GMT Doug Kamp, executive creative director at gyro Chicago, on why campaigns in the digital age need a human touch now more than ever. Direct Marketing News Are marketers truly customer centric? Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey. http://www.dmnews.com/are-marketers-truly-customer-centric/article/260940/ Wed, 26 Sep 2012 20:42:35 GMT Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey. Direct Marketing News Customer knowledge makes the sale The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution. http://www.dmnews.com/customer-knowledge-makes-the-sale/article/258606/ Wed, 12 Sep 2012 01:35:10 GMT The more relevant, comprehensive insight that marketers make available to salespeople in real time, the more likely reps are to reach out to customers at the right time with the right solution. Direct Marketing News