http://www.dmnews.com/targeted-marketing/topic/19275/ Articles tagged with Targeted Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing. http://www.dmnews.com/marketing-needs-more-studio-screentime/article/294118/ Mon, 20 May 2013 18:42:10 GMT A study from the University of Utah's David Eccles School of Business indicates that movie studios are by and large doing an inefficient job with their marketing. Direct Marketing News Sprint announces new advertising platform at Mobile Marketing Association's Smarter Mobile Marketing conference. http://www.dmnews.com/sprint-focuses-on-pre-targeting-with-pinsight-media/article/261973/ Tue, 02 Oct 2012 23:50:38 GMT Sprint announces new advertising platform at Mobile Marketing Association's Smarter Mobile Marketing conference. Direct Marketing News Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. http://www.dmnews.com/bank-of-america-puts-a-transpromo-spin-on-daily-deals/article/261357/ Fri, 28 Sep 2012 21:44:43 GMT Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners. Direct Marketing News Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. http://www.dmnews.com/targeted-consumer-marketing-tactics-tip-the-scale-for-one-super-sized-weight-loss-program/article/251382/ Wed, 01 Aug 2012 04:00:00 GMT Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach. Direct Marketing News Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers. http://www.dmnews.com/get-relevant-or-get-lost/article/249283/ Sat, 07 Jul 2012 13:18:43 GMT Marketers who want their messaging to stand out must deliver communications and offers that are relevant to their customers. Direct Marketing News As touchpoints and technologies evolve, so does the definition of direct marketing. http://www.dmnews.com/what-is-direct-marketing-anyway/article/248024/ Fri, 29 Jun 2012 13:44:33 GMT As touchpoints and technologies evolve, so does the definition of direct marketing. Direct Marketing News