http://www.dmnews.com/paid-search/topic/1918/ Articles tagged with Paid Search from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation. http://www.dmnews.com/the-social-connection-between-paid-owned-and-earned-media/article/255478/ Tue, 21 Aug 2012 21:22:30 GMT Direct marketers saw the opportunity in cable TV pricing, demographics, and dayparts and turned it into a revenue-generating dynamo. Now, attention has turned to a new equation. Direct Marketing News Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. http://www.dmnews.com/the-one-thing-facebook-doesnt-know-about-you/article/254256/ Tue, 14 Aug 2012 13:45:00 GMT Facebook has gone public and we hear more and more concerns about the effectiveness of its largest source of income: paid ads. Direct Marketing News Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices. http://www.dmnews.com/marin-18-of-paid-search-clicks-come-from-mobile-devices/article/250022/ Thu, 12 Jul 2012 19:54:55 GMT Marin Software, a digital advertising management company, found in its U.S. Online Advertising Quarterly Report, that 18% of paid search clicks come from mobile devices. Direct Marketing News Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012. http://www.dmnews.com/covario-paid-search-is-on-the-rise/article/249016/ Thu, 05 Jul 2012 21:37:13 GMT Covario, a San Diego-based SEO and search marketing firm, today released its quarterly analysis report, which found that global search spending grew 17% during Q2 of 2012. Direct Marketing News Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain. http://www.dmnews.com/fully-utilize-attribution-in-search-marketing/article/247530/ Sun, 01 Jul 2012 04:00:00 GMT Getting search marketers to switch from last-click has been difficult because it's considered easier to manage, measure and explain. Direct Marketing News Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales. http://www.dmnews.com/marin-software-to-track-paid-search-to-in-store-purchases/article/247910/ Thu, 28 Jun 2012 17:21:52 GMT Marin Software announced June 28 that it will begin using RevTrax, a company that tracks online paid search to in-store sales. Direct Marketing News A sponsored post campaign for Google's Chrome browser violated the company's paid link policy, according to reports. http://www.dmnews.com/reports-google-chrome-campaign-violates-googles-paid-link-policy/article/221639/ Tue, 03 Jan 2012 21:42:35 GMT A sponsored post campaign for Google's Chrome browser violated the company's paid link policy, according to reports. Direct Marketing News Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. http://www.dmnews.com/will-googles-paid-ads-affect-marketers/article/221025/ Sun, 01 Jan 2012 05:00:00 GMT Google's paid ads: What will the impact be for marketers? Dorothy Weaver, VP of digital marketing services at Acquirgy, and Tej Shah, VP of e-commerce and marketing at Blue Soda Promo, weigh in. Direct Marketing News NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth. http://www.dmnews.com/qa-christopher-burkhart-cmo-naturallycurlycom/article/212402/ Sat, 01 Oct 2011 04:00:00 GMT NaturallyCurly.com's CMO Christopher Burkhart discusses his new position and the company's e-commerce growth. Direct Marketing News Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy. http://www.dmnews.com/targeted-direct-mail-exceeds-paid-search-advertising-roi/article/205854/ Fri, 01 Jul 2011 04:00:00 GMT Commerce Payment Systems, a provider of credit card processing solutions, was prospecting for new accounts mainly through paid search, but its costs were rising sharply, and CEO Michael Mendlowitz began to reexamine the search marketing strategy. Direct Marketing News