Articles tagged with Marketing Strategy from Direct Marketing News http://www.dmnews.com/marketing-strategy/topic/19118/ Articles tagged with Marketing Strategy from Direct Marketing News Direct Marketing News web@haymarketmedia.com no CMOs on the Move: June 18, 2013 New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more. http://www.dmnews.com/cmos-on-the-move-june-18-2013/article/299238/ Tue, 18 Jun 2013 16:53:32 GMT New marketing chiefs at Marin Software, Bandwidth Marketing, Star2Star, and more. Direct Marketing News Are You a Modern Marketer? We all know that marketing is evolving. The question is whether you're keeping pace. http://www.dmnews.com/are-you-a-modern-marketer/article/298845/ Fri, 14 Jun 2013 16:56:48 GMT We all know that marketing is evolving. The question is whether you're keeping pace. Direct Marketing News Does Your Sales Team Have Happy Ears? Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads. http://www.dmnews.com/does-your-sales-team-have-happy-ears/article/298416/ Wed, 12 Jun 2013 15:00:12 GMT Avoiding the dreaded Happy Ears syndrome means marketers should only pass over truly sales-ready leads. Direct Marketing News CMOs on the Move: June 11, 2013 New marketing chiefs at Clear Channel Outdoor, Sitecore, Retailigence, and more. http://www.dmnews.com/cmos-on-the-move-june-11-2013/article/298345/ Tue, 11 Jun 2013 20:34:13 GMT New marketing chiefs at Clear Channel Outdoor, Sitecore, Retailigence, and more. Direct Marketing News Success in Social Media Starts With Email Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy. http://www.dmnews.com/success-in-social-media-starts-with-email/article/296414/ Thu, 06 Jun 2013 11:00:00 GMT Two truths and three steps to guide marketers to create a more cohesive email-to-social strategy. Direct Marketing News Marketing That Soars Above the Competition Creating a virtuous cycle of planning, execution, and analysis will help marketers outmaneuver their competitors. http://www.dmnews.com/marketing-that-soars-above-the-competition/article/296390/ Tue, 04 Jun 2013 23:59:06 GMT Creating a virtuous cycle of planning, execution, and analysis will help marketers outmaneuver their competitors. Direct Marketing News Weaving Data into Personal Interactions Lion Brand Yarn builds off its loyal customer base in a changing social media landscape. http://www.dmnews.com/weaving-data-into-personal-interactions/article/295213/ Sat, 01 Jun 2013 04:00:00 GMT Lion Brand Yarn builds off its loyal customer base in a changing social media landscape. Direct Marketing News The 5 Hottest Trends in Email Marketing Here's are five of the hottest things in email that you'll need to understand to reach the full potential of your email program. http://www.dmnews.com/the-5-hottest-trends-in-email-marketing/article/295158/ Wed, 29 May 2013 11:00:00 GMT Here's are five of the hottest things in email that you'll need to understand to reach the full potential of your email program. Direct Marketing News A Little Research Can Bring Big Marketing Gains 5 market research tips for creating highly effective marketing campaigns. http://www.dmnews.com/a-little-research-can-bring-big-marketing-gains/article/295156/ Tue, 28 May 2013 16:41:20 GMT 5 market research tips for creating highly effective marketing campaigns. Direct Marketing News Technology Is Changing the Way We Market—and Spend As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan http://www.dmnews.com/technology-is-changing-the-way-we-marketand-spend/article/293883/ Fri, 17 May 2013 21:27:25 GMT As marketing budgets grow, technologies are getting a bigger slice of the pie, says Gartner's Laura McLellan Direct Marketing News