http://www.dmnews.com/personalized-marketing/topic/19117/ Articles tagged with Personalized Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. http://www.dmnews.com/got-hyper-personalization/article/287430/ Thu, 04 Apr 2013 13:36:09 GMT Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications. Direct Marketing News Customers are willing to share personal information in exchange for what they consider communications and offers of equal value. http://www.dmnews.com/consumers-want-reciprocity-of-value/article/284832/ Mon, 18 Mar 2013 15:50:17 GMT Customers are willing to share personal information in exchange for what they consider communications and offers of equal value. Direct Marketing News Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. http://www.dmnews.com/its-always-the-quiet-ones/article/280092/ Tue, 12 Feb 2013 18:13:54 GMT Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty. Direct Marketing News Six steps for combining personas with automation to build stronger customer relationships. http://www.dmnews.com/get-closer-to-your-customers/article/279064/ Wed, 06 Feb 2013 12:00:00 GMT Six steps for combining personas with automation to build stronger customer relationships. Direct Marketing News Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product. http://www.dmnews.com/its-the-offer-silly-optimizing-the-most-important-part-of-the-sale/article/275165/ Tue, 08 Jan 2013 12:00:00 GMT Marketers are so focused on what product to market, they're overlooking how to optimize the marketing message that goes with the product. Direct Marketing News Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction. http://www.dmnews.com/personalization-the-store-clerk-vs-the-machine/article/273652/ Fri, 21 Dec 2012 12:00:00 GMT Stores, both brick-and-mortar and online, want our money and try to seduce us for it—except now, in the age of Big Data, it's easier for the ones online to be masters of seduction. Direct Marketing News For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake. http://www.dmnews.com/customer-loyalty-the-gift-that-keeps-on-giving/article/270064/ Sat, 01 Dec 2012 05:00:00 GMT For consumers and retailers alike, the holidays can bring as much stress as they bring joy, laughter, and fruit cake. Direct Marketing News Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition. http://www.dmnews.com/art-gallery-puts-a-personal-musical-spin-on-email-invites/article/265313/ Thu, 01 Nov 2012 04:00:00 GMT Swedish contemporary art gallery Bonniers Konsthall crafted a series of exclusive—and hyper-personalized—email invitations to the VIP opening of its "More Than Sound" exhibition. Direct Marketing News Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation. http://www.dmnews.com/idaho-tourism-gains-success-with-digital-campaigns/article/256263/ Sat, 01 Sep 2012 04:00:00 GMT Dubbed "Adventures in Living," Idaho tourism's campaign asked contestants to nominate a family member in need of a vacation. Direct Marketing News Why not personalize — and engage customers — when the opportunity presents itself? http://www.dmnews.com/dear-marketer-you-may-have-missed-an-opportunity/article/246995/ Fri, 22 Jun 2012 16:49:37 GMT Why not personalize — and engage customers — when the opportunity presents itself? Direct Marketing News