http://www.dmnews.com/demandside-platform/topic/19067/ Articles tagged with Demand-Side Platform from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. http://www.dmnews.com/kellogg-company-we-dont-care-about-clicks/article/246787/ Thu, 21 Jun 2012 16:31:10 GMT Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. Direct Marketing News