http://www.dmnews.com/programmatic-buying/topic/19065/ Articles tagged with Programmatic Buying from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity. http://www.dmnews.com/bots-mobilize/article/291566/ Wed, 01 May 2013 18:19:00 GMT Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity. Direct Marketing News AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street. http://www.dmnews.com/adtech-making-programmatic-buying-more-targeted-and-efficient/article/288112/ Tue, 09 Apr 2013 17:44:42 GMT AOL CEO and chairman Tim Armstrong analogizes programmatic buying with programmatic trading on Wall Street. Direct Marketing News Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions. http://www.dmnews.com/programmatic-but-not-personalized/article/277082/ Tue, 22 Jan 2013 22:33:23 GMT Mail Online shifts away from "limited" programmatic ad buys and shifts towards customized solutions. Direct Marketing News Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. http://www.dmnews.com/kellogg-company-we-dont-care-about-clicks/article/246787/ Thu, 21 Jun 2012 16:31:10 GMT Clicks are irrelevant to the Kellogg Company's digital marketing goals of driving sales and building brand awareness, says Bob Arnold, the company's associate director of global digital strategy. Direct Marketing News