http://www.dmnews.com/b2b/topic/1899/ Articles tagged with B2b from Direct Marketing News Direct Marketing News web@haymarketmedia.com no A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information. http://www.dmnews.com/even-b2b-marketers-need-friends/article/268161/ Wed, 14 Nov 2012 17:00:00 GMT A study conducted by market research firm Forrester and social network LinkedIn found that business social media sites are becoming a place where IT decision makers go to validate information. Direct Marketing News Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. http://www.dmnews.com/dont-be-a-halloweeniecollaborate-with-your-salespeople/article/266144/ Wed, 31 Oct 2012 11:00:00 GMT Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. Direct Marketing News B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings http://www.dmnews.com/b2b-b2c-smbs-say-size-matters/article/260945/ Wed, 26 Sep 2012 21:25:13 GMT B2B SMBs want intimate engaged social communities, while their B2C counterparts crave large social followings Direct Marketing News Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature. http://www.dmnews.com/silverpop-links-b2b-marketers-to-social-customers/article/259426/ Mon, 17 Sep 2012 21:46:32 GMT Silverpop adds LinkedIn integration to its Social Sign-In feature, which provides B2B marketers with valuable information about prospects and customers who use that feature. Direct Marketing News Big Data—it's here to stay and it's getting bigger every second. Might as well embrace it. http://www.dmnews.com/whos-afraid-of-big-bad-data/article/258608/ Wed, 12 Sep 2012 04:14:57 GMT Big Data—it's here to stay and it's getting bigger every second. Might as well embrace it. Direct Marketing News B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team. http://www.dmnews.com/four-tips-when-hiring-top-talent-for-sales-lead-generation/article/256299/ Sat, 01 Sep 2012 04:00:00 GMT B2B sales lead generation is all about building and nurturing solid customer relationships—and that means hiring the right people for your team. Direct Marketing News B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." http://www.dmnews.com/infographic-seo-top-priority-for-b2b-and-b2c-marketers/article/257030/ Fri, 31 Aug 2012 16:41:45 GMT B2B companies have a growing interest in social, but also have ongoing frustrations with how to gauge its impact, according to Webmarketing123's new "State of Digital Marketing 2012 Report." Direct Marketing News Mitel, a provider of unified communications (UC) and contact center technologies, announced Aug. 27 that Martyn Etherington had been named company CMO. http://www.dmnews.com/mitel-hires-cmo-to-guide-changing-go-to-market-strategy/article/256334/ Mon, 27 Aug 2012 21:52:12 GMT Mitel, a provider of unified communications (UC) and contact center technologies, announced Aug. 27 that Martyn Etherington had been named company CMO. Direct Marketing News Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics. http://www.dmnews.com/infogroup-seeks-to-strengthen-b2b-portfolio-with-sapphire/article/253745/ Tue, 07 Aug 2012 20:09:54 GMT Infogroup Targeting Solutions, a database marketing solutions provider, has launched Sapphire, a "multichannel prospecting" database designed for B2B marketers with modeling capabilities and analytics. Direct Marketing News As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. http://www.dmnews.com/the-reimaging-of-xeroxs-brand/article/251608/ Wed, 01 Aug 2012 04:00:00 GMT As CMO of Xerox, Christa Carone's main challenge is getting the public to recognize the company's vast role as a services provider in the B2B space. Direct Marketing News