http://www.dmnews.com/btob-marketing/topic/1898/ Articles tagged with B-To-B Marketing from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. http://www.dmnews.com/am-cmo-nurtures-firms-global-rise/article/247172/ Sun, 01 Jul 2012 04:00:00 GMT Alvarez & Marsal CMO Rebecca Baker didn't plan a life in marketing. An English major in college with a minor in drama, she credits both concentrations for her success. Direct Marketing News Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world. http://www.dmnews.com/plug-ins-b-to-b-marketing/article/237871/ Tue, 01 May 2012 04:00:00 GMT Managing your data so that it works for you takes work — especially in the data-driven b-to-b marketing world. Direct Marketing News Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing. http://www.dmnews.com/qa-sandra-zoratti-vp-of-marketing-solutions-ricoh/article/229022/ Thu, 01 Mar 2012 05:00:00 GMT Sandra Zoratti, VP of marketing solutions at Ricoh discusses the changing landscape of b-to-b marketing. Direct Marketing News Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit. http://www.dmnews.com/tate-lyle-launches-b-to-b-direct-mail-email-campaign/article/221840/ Wed, 04 Jan 2012 21:42:09 GMT Agribusiness manufacturer Tate & Lyle is launching a b-to-b direct mail and email campaign this week to promote and generate leads for its new brand of sweetener, called Purefruit. Direct Marketing News Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads. http://www.dmnews.com/plug-ins-lead-generation/article/212422/ Sat, 01 Oct 2011 04:00:00 GMT Generating qualified, sales-ready leads is often a primary objective for b-to-b direct marketers. The good news is that direct marketing, if done right, is one of the most effective ways to generate, nurture and qualify leads. Direct Marketing News Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. http://www.dmnews.com/borenstein-group-acquires-q2-marketing/article/211327/ Tue, 06 Sep 2011 18:21:36 GMT Digital agency The Borenstein Group has acquired Q2 Marketing, a digital and direct marketing shop. Borenstein Group will incorporate Q2 into its brand by the end of this week, said Gal Borenstein, CEO and founder of the agency. Direct Marketing News B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. http://www.dmnews.com/b-to-b-success-depends-on-social-data-clarity/article/210175/ Thu, 01 Sep 2011 04:00:00 GMT B-to-b marketers contend with an enormous amount of customer data coming into their organizations every day. Managing volumes of information located in various places within a company, coordinating sales and marketing teams and facing the dynamic rate at which b-to-b data decays, these marketers often have more steps to take than b-to-c marketers to make sure that their messages are relevant. Direct Marketing News Like throwing spaghetti against the wall to see if it sticks, today's email marketing strategy is a hit-or-miss methodology of one size fits all. In one fell swoop of the "send" button, it seems the most common practice is to inundate your audience with as much information as possible, as frequently as possible. http://www.dmnews.com/innovate-dont-inundate-to-appeal-to-b-to-b-prospects/article/210303/ Thu, 01 Sep 2011 04:00:00 GMT Like throwing spaghetti against the wall to see if it sticks, today's email marketing strategy is a hit-or-miss methodology of one size fits all. In one fell swoop of the "send" button, it seems the most common practice is to inundate your audience with as much information as possible, as frequently as possible. Direct Marketing News B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. http://www.dmnews.com/beyond-leads/article/208149/ Mon, 01 Aug 2011 04:10:00 GMT B-to-b marketers are finding innovative ways to convert business not just to customers, but long-term partners. Direct Marketing News Christa Carone discusses Xerox's b-to-b client retention strategy. http://www.dmnews.com/qa-with-christa-carone-cmo-of-xerox-corp/article/208151/ Mon, 01 Aug 2011 04:05:00 GMT Christa Carone discusses Xerox's b-to-b client retention strategy. Direct Marketing News