http://www.dmnews.com/lead-generation/topic/1896/ Articles tagged with Lead Generation from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff. http://www.dmnews.com/revimedia-video-series-part-3-timeless-lead-gen-tips/article/290602/ Thu, 25 Apr 2013 20:27:04 GMT Frans Van Hulle, CEO and cofounder of ReviMedia, talks lead gen tech and scoring with Direct Marketing News Web Editor Allison Schiff. Direct Marketing News It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series. http://www.dmnews.com/revimedia-video-series-part-2-use-content-to-bolster-your-lead-gen/article/290601/ Thu, 25 Apr 2013 20:24:57 GMT It's not rocket science. Investing in good content is always a good idea, says Frans Van Hulle, ReviMedia CEO, in part two of our lead gen video series. Direct Marketing News Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff. http://www.dmnews.com/revimedia-video-series-part-1-get-your-lead-gen-strategy-in-gear/article/290600/ Thu, 25 Apr 2013 20:17:45 GMT Frans Van Hulle, CEO and cofounder of ReviMedia, sits down with Direct Marketing News to talk lead gen dos and don'ts with Web Editor Allison Schiff. Direct Marketing News How marketing automation reduces the cost of B2B sales. http://www.dmnews.com/the-lean-mean-sales-machine/article/290093/ Tue, 23 Apr 2013 15:32:00 GMT How marketing automation reduces the cost of B2B sales. Direct Marketing News Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email. http://www.dmnews.com/clearmd-drives-leads-with-video/article/288861/ Mon, 15 Apr 2013 15:18:19 GMT Clear.md, a mobile and web application that lets healthcare providers send quick videos to patients, has found that video drives better engagement than email. Direct Marketing News Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business. http://www.dmnews.com/lead-management-in-a-social-world/article/283879/ Tue, 12 Mar 2013 11:00:00 GMT Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business. Direct Marketing News Six ways marketers can improve and sustain lead quality over the long term. http://www.dmnews.com/a-recipe-for-sustainable-lead-generation/article/281281/ Thu, 21 Feb 2013 14:41:10 GMT Six ways marketers can improve and sustain lead quality over the long term. Direct Marketing News Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. http://www.dmnews.com/the-marketing-hierarchy-pyramid-and-why-most-brands-have-it-upside-down/article/280296/ Fri, 15 Feb 2013 12:00:00 GMT Leads, leads, and more leads—it's a refrain we hear daily from our existing and prospective national brand clients. Direct Marketing News Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't. http://www.dmnews.com/fast-facts-february-2013/article/278075/ Fri, 01 Feb 2013 05:00:00 GMT Some quick info hits to keep you up-to-date, including the number of additional leads generated by B2B companies that blog versus those that don't. Direct Marketing News B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. http://www.dmnews.com/lead-nurturing-finding-the-sweet-spots-in-the-marketing-funnel/article/278074/ Fri, 01 Feb 2013 05:00:00 GMT B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest. Direct Marketing News