http://www.dmnews.com/sales-leads/topic/1895/ Articles tagged with Sales Leads from Direct Marketing News Direct Marketing News web@haymarketmedia.com no How marketing automation reduces the cost of B2B sales. http://www.dmnews.com/the-lean-mean-sales-machine/article/290093/ Tue, 23 Apr 2013 15:32:00 GMT How marketing automation reduces the cost of B2B sales. Direct Marketing News Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. http://www.dmnews.com/dont-be-a-halloweeniecollaborate-with-your-salespeople/article/266144/ Wed, 31 Oct 2012 11:00:00 GMT Most marketers aren't collaborating with sales, and the effects can have a rather scary impact on the bottom line. Direct Marketing News The most successful companies are the ones that closely integrate their sales and marketing practices, according to a survey by Aberdeen Group. http://www.dmnews.com/infographic-connecting-marketing-and-sales-drives-performance/article/250115/ Fri, 13 Jul 2012 15:03:34 GMT The most successful companies are the ones that closely integrate their sales and marketing practices, according to a survey by Aberdeen Group. Direct Marketing News Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs. http://www.dmnews.com/qa-jason-roussos-president-and-coo-living-direct/article/199198/ Fri, 01 Apr 2011 04:00:00 GMT Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs. Direct Marketing News Education sector b-to-b brands know that librarians benefit from collaboration and networking with their peers. However, education professionals are often difficult to reach through social media because many school districts have policies that restrict their employees' activity on Facebook and Twitter. http://www.dmnews.com/social-sites-reap-sales-leads-in-education/article/199205/ Fri, 01 Apr 2011 04:00:00 GMT Education sector b-to-b brands know that librarians benefit from collaboration and networking with their peers. However, education professionals are often difficult to reach through social media because many school districts have policies that restrict their employees' activity on Facebook and Twitter. Direct Marketing News Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh. http://www.dmnews.com/burleigh-named-cloud9-ceo/article/198365/ Tue, 15 Mar 2011 15:46:10 GMT Cloud9 Analytics, an on-demand sales forecasting and pipeline management services company, has named Jim Burleigh CEO, the company said March 15. He replaced Swayne Hill, who will become SVP of global field operations and report directly to Burleigh. Direct Marketing News The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company. http://www.dmnews.com/your-e-commerce-site-might-drive-more-sales-than-you-give-it-credit/article/195349/ Mon, 31 Jan 2011 17:00:21 GMT The impact of a retail website is often judged solely on the sales it generates. While the sales component is important, this type of thinking vastly understates the significance of the website to the company. Direct Marketing News The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty. http://www.dmnews.com/go-further-in-customer-loyalty-practices-to-build-brand/article/173631/ Wed, 30 Jun 2010 17:24:23 GMT The American businesses that have the strongest bottom lines right now are those that enjoy the strongest brand loyalty. Direct Marketing News With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget. http://www.dmnews.com/problem-solver-how-can-b-to-b-marketers-stretch-their-marketing-budget-to-generate-leads-in-this-economy/article/140289/ Mon, 20 Jul 2009 14:15:42 GMT With too few dollars in the ever-shrinking b-to-b marketing budget, marketers are hard-pressed to quickly generate qualified, sales-ready leads. M. H. (Mac) McIntosh, president and principal consultant of Mac McIntosh Inc., suggests eight tips for making the most of a minimal budget. Direct Marketing News