http://www.dmnews.com/revenue/topic/1892/ Articles tagged with Revenue from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Marginal return analysis helps marketers identify the optimal multichannel marketing mix. http://www.dmnews.com/an-elixir-for-digital-marketing-health/article/288469/ Thu, 11 Apr 2013 18:28:32 GMT Marginal return analysis helps marketers identify the optimal multichannel marketing mix. Direct Marketing News Get the most out of marketing automation by avoiding these three common misconceptions. http://www.dmnews.com/achieve-revenue-nirvana-with-better-marketing/article/283030/ Tue, 05 Mar 2013 16:53:50 GMT Get the most out of marketing automation by avoiding these three common misconceptions. Direct Marketing News Designing data-driven maintenance service programs that deliver ongoing annuity streams. http://www.dmnews.com/an-enduring-revenue-opportunity-for-direct-marketers/article/277966/ Tue, 29 Jan 2013 14:01:38 GMT Designing data-driven maintenance service programs that deliver ongoing annuity streams. Direct Marketing News Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales. http://www.dmnews.com/driving-revenue-with-social-marketing/article/267419/ Thu, 08 Nov 2012 12:00:00 GMT Three ways consumer packaged goods companies can use online customer communities to build engagement and drive sales. Direct Marketing News It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era. http://www.dmnews.com/living-in-a-post-pc-world/article/235763/ Tue, 10 Apr 2012 04:00:00 GMT It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era. Direct Marketing News Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question. http://www.dmnews.com/will-mobile-drive-more-e-commerce-revenue-than-pcs-readers-respond/article/233732/ Sun, 01 Apr 2012 04:00:00 GMT Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question. Direct Marketing News WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year. http://www.dmnews.com/wpp-group-havas-revenues-increase/article/230081/ Thu, 01 Mar 2012 15:53:13 GMT WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2011 like-for-like revenue growth of 6.9% to $10 billion, the holding company said Mar. 1. The unit, which includes direct, digital and interactive marketing agencies, also reported a slight like-for-like revenue decline in the fourth quarter. Havas, which also reported 2011 financials on Mar. 1, said revenue increased 5.6% organically to $2.1 billion, compared with the prior year. Direct Marketing News Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. http://www.dmnews.com/cola-wars-linger-as-marketing-amps-up/article/228907/ Thu, 01 Mar 2012 05:00:00 GMT Although 2012 is predicted to see historically high commodities prices — affecting both PepsiCo's and Coca-Cola's bottom line — each is committing a significant amount of cost-cutting to an increase in marketing spend in 2012. Direct Marketing News Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010. http://www.dmnews.com/verizon-wireless-revenue-up/article/224513/ Tue, 24 Jan 2012 17:43:46 GMT Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010. Direct Marketing News Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. http://www.dmnews.com/google-revenue-up-29-marketing-spend-increases-62/article/223922/ Thu, 19 Jan 2012 21:50:54 GMT Google generated $37.9 billion in revenue during 2011, a 29% increase compared with the previous year. Revenue from advertising also increased 29% year-over-year to total $36.5 billion, contributing 96% of Google's overall revenue. The company increased its spending on sales and marketing by 62% compared with the previous year to $4.5 billion. Direct Marketing News