http://www.dmnews.com/cost-per-click/topic/1890/ Articles tagged with Cost Per Click from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. http://www.dmnews.com/google-revenues-increase-35-year-over-year/article/250983/ Thu, 19 Jul 2012 21:46:16 GMT Google reported $12.21 billion in revenue during Q2 2012, a 35% increase over Q2 2011. The increase without Google's acquisition of Motorola Mobility Holdings would have been 21%. Direct Marketing News U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. http://www.dmnews.com/study-us-search-spend-up-14/article/223153/ Fri, 13 Jan 2012 21:08:47 GMT U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier. Direct Marketing News It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone. http://www.dmnews.com/attribution-adoption-starts-now/article/205894/ Fri, 01 Jul 2011 04:00:00 GMT It's been a few years since "engagement mapping" aka "attribution" emerged as the next big thing in online advertising. The concept of looking across digital channels and beyond the last click made sense to everyone. Direct Marketing News Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%. http://www.dmnews.com/google-cost-per-click-declines/article/140270/ Fri, 17 Jul 2009 16:53:47 GMT Google announced its second quarter 2009 earnings on July 16, with $5.52 billion in revenues, a 3% increase compared with the same period in 2008. However, its average cost per click, which includes clicks related to ads served on Google sites and its AdSense partner sites, decreased 13%. Direct Marketing News