http://www.dmnews.com/integrated/topic/1887/ Articles tagged with Integrated from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Want powerful insights? Include science in your marketing mix. http://www.dmnews.com/infographic-the-ionic-bond-between-art-and-science/article/287557/ Fri, 05 Apr 2013 11:00:00 GMT Want powerful insights? Include science in your marketing mix. Direct Marketing News As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case. http://www.dmnews.com/3ms-tribal-advantage/article/273187/ Tue, 01 Jan 2013 05:00:00 GMT As one of the world's largest conglomerates, it would be easy to assume that 3M is full of data silos and communications blind alleys—not the case. Direct Marketing News Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign. http://www.dmnews.com/automaker-škoda-españa-pimps-the-lamest-lemon/article/260493/ Mon, 01 Oct 2012 04:00:00 GMT Škoda España was on a hunt for the biggest pile of junk in Spain this spring as part of its "Change My Car" campaign. Direct Marketing News What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. http://www.dmnews.com/bridging-the-channel-divide/article/256393/ Sat, 01 Sep 2012 04:00:00 GMT What'll happen in Vegas will be so excellent, you won't be able to keep it in Vegas. At the DMA Annual Conference in Las Vegas from Oct. 13 to 18, Direct Marketing News will be hosting three thought-provoking Town Square sessions. Direct Marketing News Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. http://www.dmnews.com/pushing-the-envelope/article/251687/ Sat, 01 Sep 2012 04:00:00 GMT Marketers who still fully embrace traditional marketing tools such as print catalogs and direct mail have an opportunity to stand out to consumers bombarded by digital pitches. Direct Marketing News As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. http://www.dmnews.com/drtv-is-the-heart-of-zestras-touchy-campaign/article/251612/ Wed, 01 Aug 2012 04:00:00 GMT As much as the marketing landscape changes, many of the DRTV aspects that made it attractive to marketers for decades remain unchanged. Direct Marketing News When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story. http://www.dmnews.com/2012-the-year-of-brand-storytelling/article/238049/ Tue, 01 May 2012 04:00:00 GMT When the year-end wrap-ups come in, 2012 is sure to be labeled the year of the story. Direct Marketing News With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. http://www.dmnews.com/marketers-streamline-cross-channel-customer-experience/article/237328/ Tue, 01 May 2012 04:00:00 GMT With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies. Direct Marketing News Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to? http://www.dmnews.com/is-this-cat-a-marketing-genius/article/231934/ Wed, 14 Mar 2012 14:02:00 GMT Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to? Direct Marketing News While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply. http://www.dmnews.com/consolidation-transforms-the-printing-industry-landscape/article/228894/ Thu, 01 Mar 2012 05:00:00 GMT While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply. Direct Marketing News