http://www.dmnews.com/gaming/topic/1845/ Articles tagged with Gaming from Direct Marketing News Direct Marketing News web@haymarketmedia.com no 5 lessons any marketer can take from the playbooks of successful mobile gaming companies. http://www.dmnews.com/what-marketers-can-learn-from-gaming/article/284836/ Thu, 21 Mar 2013 11:00:00 GMT 5 lessons any marketer can take from the playbooks of successful mobile gaming companies. Direct Marketing News There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. http://www.dmnews.com/your-face-on-zynga/article/247200/ Mon, 25 Jun 2012 16:06:54 GMT There's much speculation that Facebook is in the process of starting an ad network. This is consistent with the reports that Facebook is about to launch a real time bidding service for ads called Exchange. Direct Marketing News If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix. http://www.dmnews.com/three-mobile-video-marketing-trends-to-capitalize-on/article/239800/ Tue, 08 May 2012 04:00:00 GMT If 2011 was the breakout year for mobile marketing, then 2012 looks to be the year brands successfully bring video into the mobile marketing mix. Direct Marketing News The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR. http://www.dmnews.com/hard-rock-hotel-casino-launches-revamped-rewards-program/article/233468/ Fri, 23 Mar 2012 20:25:15 GMT The Hard Rock Hotel & Casino in Las Vegas launched a revamped rewards program designed to provide consumers with points and prizes for activities including gaming, dining and clubbing, said company CMO Brian Bork. The program was designed by L.A.-based agency Meat and Potatoes, Hard Rock Hotel & Casino's AOR. Direct Marketing News Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements. http://www.dmnews.com/ford-launches-gamification-campaign/article/233459/ Fri, 23 Mar 2012 18:42:57 GMT Ford Motor Co. has launched a gamification campaign to promote its new prime-time reality TV show "Escape Routes," airing March 31 on NBC, confirmed Aaron Miller, Ford product communications coordinator. The campaign includes a microsite and social media elements. Direct Marketing News Walmart, T-Mobile and Angry Birds developer Rovio have collaborated on a Facebook promotion that enables consumers to unlock exclusive game content, the companies said March 22. Consumers can access the content by finding clues on Angry Birds branded products at Walmart stores and by "liking" Walmart on Facebook. http://www.dmnews.com/walmart-to-offer-exclusive-angry-birds-deals-at-3000-retail-locations/article/233112/ Wed, 21 Mar 2012 20:55:26 GMT Walmart, T-Mobile and Angry Birds developer Rovio have collaborated on a Facebook promotion that enables consumers to unlock exclusive game content, the companies said March 22. Consumers can access the content by finding clues on Angry Birds branded products at Walmart stores and by "liking" Walmart on Facebook. Direct Marketing News Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities. http://www.dmnews.com/badgeville-integrates-klout-scores-into-gamification-offerings/article/228009/ Thu, 16 Feb 2012 16:18:26 GMT Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities. Direct Marketing News The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site. http://www.dmnews.com/app-synergizes-buzzword-roi/article/225027/ Wed, 01 Feb 2012 05:00:00 GMT The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site. Direct Marketing News Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game? http://www.dmnews.com/beyond-badges-the-power-of-customer-engagement-through-quests/article/220014/ Mon, 16 Jan 2012 21:00:00 GMT Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that's not a game? Direct Marketing News "It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest. http://www.dmnews.com/audubon-releases-virtual-flock-to-engage-birders-online/article/220762/ Sun, 01 Jan 2012 05:00:00 GMT "It's not your grandmother's Audubon" anymore. The nonprofit organization enlisted Goodby, Silverstein & Partners to create an engaging social birding contest. Direct Marketing News