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        <title>Articles tagged with Environmental Campaign from Direct Marketing News</title>
        <link>http://www.dmnews.com/environmental-campaign/topic/18297/</link>
        <description>Articles tagged with Environmental Campaign from Direct Marketing News</description>
        <itunes:author>Direct Marketing News</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>web@haymarketmedia.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.dmnews.com/images/2010/09/20/dmn_mobilelogo_91310_119453.gif'></itunes:image>
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          <title>Infographic: Purchases with a purpose</title>
          <description>Young consumers&apos; expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.</description>
          <link>http://www.dmnews.com/infographic-purchases-with-a-purpose/article/266596/</link>
          <pubDate>Fri, 02 Nov 2012 13:30:00 GMT</pubDate>
          <itunes:summary>Young consumers&apos; expectations go green. More millennials are sticking it to the brand and favoring companies with strong environmental and ethical practices.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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          <title>Rainforest Alliance says: Follow the Frog</title>
          <description>As part of the Rainforest Alliance&apos;s annual &quot;Follow the Frog&quot; week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.</description>
          <link>http://www.dmnews.com/rainforest-alliance-says-follow-the-frog/article/265537/</link>
          <pubDate>Thu, 01 Nov 2012 04:00:00 GMT</pubDate>
          <itunes:summary>As part of the Rainforest Alliance&apos;s annual &quot;Follow the Frog&quot; week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
        <item>
          <title>Greenpeace strikes a nerve with Shell</title>
          <description>In protest to Shell&apos;s controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.</description>
          <link>http://www.dmnews.com/greenpeace-strikes-a-nerve-with-shell/article/256302/</link>
          <pubDate>Sat, 01 Sep 2012 04:00:00 GMT</pubDate>
          <itunes:summary>In protest to Shell&apos;s controversial plans to begin drilling in the Arctic, environmental group Greenpeace orchestrated a seamless viral hoax lampooning the oil giant and generating enormous Internet buzz.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
        </item>
  
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          <title>Texas town launches QR campaigns</title>
          <description>The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.</description>
          <link>http://www.dmnews.com/texas-town-launches-qr-campaigns/article/242913/</link>
          <pubDate>Fri, 25 May 2012 17:37:30 GMT</pubDate>
          <itunes:summary>The Convention and Visitors Bureau of New Braunfels, Texas, announced two campaigns that leverage QR codes.</itunes:summary>
          <itunes:author>Direct Marketing News</itunes:author>
          
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