http://www.dmnews.com/branded-content/topic/18212/ Articles tagged with Branded Content from Direct Marketing News Direct Marketing News web@haymarketmedia.com no Brands and agencies use content marketing to create a delectable treat. http://www.dmnews.com/infographic-content-marketing-sweetens-the-mix/article/295409/ Fri, 31 May 2013 11:00:00 GMT Brands and agencies use content marketing to create a delectable treat. Direct Marketing News A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. http://www.dmnews.com/bad-branding-causes-diet-dazzle-to-lose-its-luster/article/265240/ Thu, 01 Nov 2012 04:00:00 GMT A fictitious soda company launched a new branding campaign, and it's causing some friction. See how you would react to this month's marketing challenge. Direct Marketing News Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S. http://www.dmnews.com/moët-chandon-usa-names-digital-aor/article/254607/ Tue, 14 Aug 2012 20:16:21 GMT Luxury champagne producer Moët & Chandon USA has tapped The brpr Group to serve as its digital agency of record in the U.S. Direct Marketing News Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider. http://www.dmnews.com/b2b-insurance-provider-leaps-into-web-dramedy/article/251405/ Wed, 01 Aug 2012 04:00:00 GMT Hiscox's 'Leap Year' Web series builds brand awareness and affinity for the business insurance provider. Direct Marketing News "Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences. http://www.dmnews.com/now-what-on-delivering-a-brands-promise-at-meaningful-touchpoints/article/248649/ Tue, 10 Jul 2012 04:00:00 GMT "Now what?" It's the most important question you will ever address in brand management. Brands derive value through experiences. Direct Marketing News Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. http://www.dmnews.com/a-story-i-cannes-share/article/247326/ Sun, 01 Jul 2012 04:00:00 GMT Branded content is now on the menu at the International Festival of Creativity in Cannes for the first time. Direct Marketing News Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates. http://www.dmnews.com/coca-cola-targets-teens-with-celebrity-branded-tumblr-templates/article/242543/ Thu, 24 May 2012 04:00:00 GMT Coca-Cola is aiming to reach out to teens with celebrity-designed Tumblr templates. Direct Marketing News